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March 21, 2004
"The Honesty Virus": My New York Times Magazine essay

Today, the New York Times Magazine published an essay I wrote on "The Honesty Virus" -- discussing why people behave more honestly online than they do offline.

Here's a permanent archived copy of the piece:

The Honesty Virus
by Clive Thompson

Everyone tells a little white lie now and then. But a Cornell professor recently claimed to have established the truth of a curious proposition: We fib less frequently when we're online than when we're talking in person. Jeffrey Hancock asked 30 of his undergraduates to record all of their communications -- and all of their lies -- over the course of a week. When he tallied the results, he found that the students had mishandled the truth in about one-quarter of all face-to-face conversations, and in a whopping 37 percent of phone calls. But when they went into cyberspace, they turned into Boy Scouts: only 1 in 5 instant-messaging chats contained a lie, and barely 14 percent of e-mail messages were dishonest.

Obviously, you can't make sweeping generalizations about society on the basis of college students' behavior. (And there's also something rather odd about asking people to be honest about how often they lie.) But still, Hancock's results were intriguing, not least because they upend some of our primary expectations about life on the Net.

Wasn't cyberspace supposed to be the scary zone where you couldn't trust anyone? Back when the Internet first came to Main Street, pundits worried that the digital age would open the floodgates of deception. Since anyone could hide behind an anonymous Hotmail address or chat-room moniker, Net users, we were warned, would be free to lie with impunity. Parents panicked and frantically cordoned off cyberspace from their children, under the assumption that anyone lurking out there in the ether was a creep until proved otherwise. And to a certain extent, the fear seemed justified. According to Psych 101, we're more likely to lie to people when there's distance between us -- and you can't get much more distant than a hot-chat buddy in Siberia who calls himself 0minous-1.

Why were those fears unfounded? What it is about online life that makes us more truthful? It's simple: We're worried about being busted. In ''real'' life, after all, it's actually pretty easy to get away with spin. If you tell a lie to someone at a cocktail party or on the phone, you can always backtrack later and claim you said no such thing. There's probably no one recording the conversation, unless you're talking to Linda Tripp (in which case you've clearly got other problems).

On the Internet, though, your words often come back to haunt you. The digital age is tough on its liars, as a seemingly endless parade of executives are learning to their chagrin. Today's titans of industry are laid low not by ruthless competitors but by prosecutors gleefully waving transcripts of old e-mail, filled with suggestions of subterfuge. Even Microsoft was tripped up by old e-mail messages, and you would figure its employees would know better. This isn't a problem for only corporate barons. We all read the headlines; we know that in cyberspace our words never die, because machines don't forget. ''It's a cut-and-paste culture,'' as Hancock put it (though he told me that on the phone, so who knows? There's only a 63 percent chance he really meant it).

Indeed, the axiom that machines never forget is built into the very format of e-mail -- consider that many e-mail programs automatically ''quote'' your words when someone replies to your message. Every day, my incoming

e-mail reminds me of the very words I wrote yesterday, last week or even months ago. It's as if the gotcha politics of Washington were being brought to bear on our everyday lives. Every time I finish an e-mail message, I pause for a few seconds to reread it before I hit ''send'' just to make sure I haven't said something I'll later regret. It's as if I'm constantly awaiting the subpoena. And it's not only e-mail that records our deeds for future scrutiny. Before going on a first date, people Google their partners to see what they can learn. Mobile phones take photographs. The other day I saw an ad promoting the world's first ''terabyte'' hard drive for consumers' use: it can store two years' worth of continuous music, or about 200 million pieces of average-size e-mail. In a couple of years, that sort of hardware will be standard issue in even the cheapest Dell computer. We are facing an age in which virtually nothing will be forgotten.

Maybe this helps explain why television programs like ''C.S.I.'' have become so popular. They're all about revealing the sneaky things that people do. We watch with fascination and unease as scientists inspect the tiniest of clues -- a stray hair on a car seat, a latent fingerprint on a CD-ROM. After you've seen high-tech cops rake over evidence from a crime scene with ultraviolet light and luminol and genetic sequencers enough times, you get the message: Watch out, punk. We've got files on you. Forensic science has become the central drama of pop culture, and its popularity may well increase our anxieties about technology. So no wonder we're so careful to restrict our lying to low-fi environments. We have begun to behave like mobsters, keenly suspicious of places that might be bugged, conducting all of our subterfuge in loud restaurants and lonely parks, where we can meet one on one.

Still, it's not only the fear of electronic exposure that drives us to tell the truth. There's something about the Internet that encourages us to spill our guts, often in rather outrageous ways. Psychologists have noticed for years that going online seems to have a catalytic effect on people's personalities. The most quiet and reserved people may become deranged loudmouths when they sit behind the keyboard, staying up until dawn and conducting angry debates on discussion boards with total strangers. You can usually spot the newbies in any discussion group because they're the ones WRITING IN ALL CAPS -- they're tripped out on the Internet's heady combination of geographic distance and pseudo-invisibility.

One group of psychologists found that heated arguments -- so-called flame-war fights, admittedly a rather fuzzy category -- were far more common in online discussion boards than in comparable face-to-face communications. Another researcher, an Open University U.K. psychologist named Adam Joinson, conducted an experiment in which his subjects chatted online and off. He found that when people communicated online, they were more likely to offer up personal details about themselves without any prompting. Joinson also notes that the Samaritans, a British crisis-line organization, has found that 50 percent of those who write in via e-mail express suicidal feelings, compared with only 20 percent of those who call in. This isn't because Net users are more suicidally depressed than people offline. It's just that they're more comfortable talking about it -- ''disinhibited,'' as the mental-health profession would say.

Who knew? When the government created the Internet 30 years ago, it thought it was building a military tool. The Net was supposed to help the nation survive a nuclear attack. Instead, it has become a vast arena for collective therapy -- for a mass outpouring of what we're thinking and feeling. I spend about an hour every day visiting blogs, those lippy Web sites where everyone wants to be a pundit and a memoirist. (Then I spend another hour writing my own blog and adding to the cacophony.) Stripped of our bodies, it seems, we become creatures of pure opinion.

Our impulse to confess via cyberspace inverts much of what we think about honesty. It used to be that if you wanted to know someone -- to really know and trust them -- you arranged a face-to-face meeting. Our culture still fetishizes physical contact, the shaking of hands, the lubricating chitchat. Executives and politicians spend hours flying across the country merely for a five-minute meeting, on the assumption that even a few seconds of face time can cut through the prevarications of letters and legal contracts. Remember when George W. Bush first met Vladimir Putin, gazed into his eyes and said he could trust him because he'd acquired ''a sense of his soul''?

So much for that. If Bush really wanted the straight goods, he should have met the guy in an AOL chat room. And maybe, in the long run, that's the gratifying news. As more and more of our daily life moves online, we could find ourselves living in an increasingly honest world, or at least one in which lies have ever more serious consequences. Bush himself can't put old statements about W.M.D. behind him partly because so many people are forwarding his old speeches around on e-mail or posting them on Web sites. With its unforgiving machine memory, the Internet might turn out to be the unlikely conscience of the world.


Posted by Clive Thompson at March 21, 2004 01:31 PM | TrackBack
Comments


Supposedly some prostitute made the same observation, check out this post:

http://www.marginalrevolution.com/marginalrevolution/2004/03/earlier_tyler_r.html

Franco

Posted by: Franco on March 22, 2004 10:52 PM

That is just incredibly superb. I'm going to blog that right now! Thanks so much for pointing it out ...

Posted by: Clive on March 23, 2004 02:05 AM

hmmm...I think am actually "less honest" or I guess more "restrained" when communicating via IM and sometimes even email. When I'm having a face to face or phone conversation with someone, I convey a lot of what I'm thinking (sometimes unconsciously) through my tone of voice, gestures and / or facial expressions. Online, there is no way for these cues to reveal themselves unless I *consciously* express them. If I'm upset, annoyed, unhappy, or disdainful, I don't let on. (who wants to have those sentiments recorded for posterity!) In a face to face or voice conversation, those sentiments will surface whether I want them to or not.

Posted by: may on March 29, 2004 01:22 PM

There's no doubt that online media like IM and email have infinitely less expressiveness than face to face conversations -- indeed, many hilarious Emily-Post-style guids to netiquette point out precisely this phenomenon, since newbies, unused to the thin emotional bandwidth of email/IM, often come off as more nasty or sarcastic or plain ol' dumb than they intend to.

Posted by: Clive on March 29, 2004 09:42 PM

Your NY Times Magazine piece was re-published this morning in the Sydney Morning Herald's "Good Weekend" magazine - along with your repetition of this idea that the Internet was built to survive a nuclear war.

Alas, that ain't the case. It's just another urban myth.

To summarize a long and geeky story, the Internet was built so that US Department of Defence-funded scientists could collaborate remotely on the few very large computers then in existence.

Yes, the early Internet was designed to work around network failures. But the failures they had in mind were problems with the reliability of early modem links, not megatons of death and destruction.

A Google search for "Internet myth survive nuclear war" will find you many references, including this piece by Douglas Rushkoff and this piece by Dr Karl K who does science bits for the Australian Broadcasting Corporation.

What's very pleasing is that the top-ranked result (at least as of today) is my own posting from 2002. Small world...

Posted by: Stilgherrian on May 14, 2004 10:22 PM

Yes, when I wrote this piece I was certainly aware of the argument that the "nuclear war" thing is a myth.

But it's not quite that simple. If you read Mitchell Waldrop's The Dream Machine, an excellent, almost encyclopedic account of DARPA's work in funding the primary work not only into the Internet but into many basic apsects of computers (graphical UI, word processing, etc.), you'll find an interesting view of this history. Guys like J.C.R. Licklider at DARPA were interested in funding research into intercomputer collaboration -- but they couldn't figure out how to sell the idea to their military heads. They knew the many flaws of the US's deeply centralized command-and-control structure, and reasoned that a highly-distributed Internet would be a superb backup system in the event of catastrophic loss of any major "node" (read: entire city blown up by a nuclear bomb). So when they presented the idea of funding research into IP, they quite explicitly described it as being useful for nuclear-war survival.

It's certainly true that many of the engineers who did early IP work did not care about this justification. Hell, some of them didn't even care about the idea of remote collaboration! They were just working on IP because it was so damn cool, and a superb technical challenge. That, too, would be a valid explanation for part of "why the Internet was built": Merely because the geeks doing it thought the idea rocked.

So my point is, quite apart from the motivations of those who wrote the code, the justification for building the Net -- at the highest levels in the military -- was indeed to survive a nuclear war. And in fact, that is, in fact, one of the things IP could quite nicely do.

Posted by: Clive on May 14, 2004 11:03 PM

Thanks for pointing me to this essay Clive, well written and insightful as per usual.
Two things came to mind while reading it:
1) grouphug.us - an obvious connection, though I wonder if it now posts more false confessions than those which are true, judging by how over-the-top they're increasingly becoming...
2) A cashless society and the blackmarket.
In the same way that people are increasingly accountable for their online actions thanks to our machines "unwillingness" to forget, the criminal underworld could well be feeling a similar squeeze in the future. With DoCoMo announcing this week (july 22nd, 2004) they will now be selling phones capable of being loaded up with digital cash, companies like Dexit conducting large scale trials (if Toronto qualifies as "large scale") and RFID technologies simplifying payment for more and more gas stations, there's less room for good ol' cash. Doesn't seem like a big deal until you consider how often everyday people still utilize elements of "the blackmarket".
Got a weekly poker game? Blackmarket.
Pay cash at a small shop to skip taxes? Blackmarket.
Buy a little weed for the fishing weekend with the guys? Well, I'm sure you get the idea and that's just for the lovably mischievious layman. Laundering cash on a large scale is going to be a greater and greater underworld problem. Just yesterday there was an announcement about a South American bust involving a mule transporting $24K cash, swallowed in balloons, believed to be for a drug buy. That's a first - swallowing cash, not the drugs...
Please don't interpret this as the paranoid ramblings of a conspiracy theorist - the elimination of cash is a long time away, regardless it makes for good mental fodder upon which to chew.
-brian.

Posted by: brian corcoran on July 22, 2004 04:00 PM
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