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The Wizard of Oz, the Wizard of Advertising
A few days ago, I posted the question: What do you call people who don’t show up on a Google search? I.E. what’s the name for the category of person who doesn’t generate even a single page hit?
Well, the nominations are coming in! A few possible ones suggested by Andrew Wu:
incognoogles
googlenaughts
googleblind
The Ungooglable
The UnRanked
… and some sent in by Lewis Gault:
google-less
the ungoogleables
Anyone got other ideas? Send ‘em in!
Meanwhile, a recent comment by my friend Maura — noting that most of her high-school friends don’t show up on Google, which is weird because “wouldn’t they at least be in some sort of online dean’s list or student newspaper?” — made me wonder: What types of things do get your name online?
We could almost work out the categories. For example, if you i) have your own web site; ii) work for a company that lists its employees on the corporate site; iii) post to any discussion boards; iv) belong to a club or association that lists its members online; v) speak or attend any event that puts its stuff online; vi) etc. etc.; then you are going to crop up on a Google search. The point being, you have to avoid doing and being an awful lot of things to stay off of Google. Though the number of North Americans who don’t appear on Google is probably still quite big, it’s diminishing every day.
Here’s a fun speculation. I wonder if at some point in the far future, the world of data (the Internet, though by then we’ll call it something else, probably) will be so huge and all-encompassing that there will be a final person who is the last one to not crop up in a major search engine? Kinda like a noosphere version of Mary Shelley’s The Last Man (or the Left Behind series, heh).
Or, even more fun, will there be people who try as hard as possible not to be Googleable? That may not be as nutty as it sounds. After all, many people going on a first date — or blind date — Google their hookup in advance, to find out as much as possible before l’affaire. Smart employers do the same. So there are tons of good reasons you may want your second existence as a gun freak, leatherman, flat-earther, Extropian or plushie to stay off the radar.
Of course, dig this: The converse is also true. If you don’t appear on Google, it can seem a little unnerving to the rest of us! It’s like being The Man Who Didn’t Exist, one of those bit characters on the X-files who doesn’t have fingerprints or a Social Security Number or whatever.
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
A long German word for “noticing when ads are being customized based on your surfing history”
“El Ajedrecista” — an analog chess-playing computer from 1912
“How did you find my site?” and Vannevar Bush’s memex
» visit the Collision Detection archives
May 20, 2011 » 02:28 PM
From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.
July 28, 2010 » 07:35 AM
“Wr” - S
July 06, 2010 » 10:05 AM
My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.
June 29, 2010 » 05:00 PM
On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.
June 29, 2010 » 04:58 PM
I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives.
According to the test, I guess I have good focus — I’m not very distractable!
» see all of my photos on Flickr
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