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February 17, 2003
Google buys Pyra!
Whoa. Google is buying Pyra, the company responsible for making Blogger -- and helping to set of a worldwide movement of self-publishing. Dan Gillmor broke the news yesterday:
"I couldn't be more excited about this,'' said Evan Williams, founder of Pyra, a company that has had its share of struggles. He wouldn't discuss terms of the deal when we spoke Saturday, but he said it gives Pyra the "resources to build on the vision I've been working on for years.''
Part of that vision, shared by other blogging pioneers, has been to help democratize the creation and flow of news in a world where giant companies control so much of what most people see, hear and read. Weblogs are also becoming a valuable communication tool for groups of people, and have begun to infiltrate the corporate, university and government spheres.
What Gillmor doesn't mention is the other well-known synergy here (and please kill me if I ever use the word "synergy" again): That Google essentially created the mass popularity of blogs. Google ranks things partly based on their popularity, measured by how many people link to a certain page; if there are tons of links to it, that site is considered popular and becomes a top-ranked search result. It is, as many have noted, a social definition of popularity.
And blogs are all about linking -- promiscuous, fascinated, I-hate-this I-love-this linking. As a result, blogs frequently have many, many links to them, and thus crop up very high on Google results. Since people so frequently find the big blogs via Google searches, that means they tend to link to them, too, and the virtuous cycle begins. Moreover, since blogs point people -- in droves -- to fresh pieces of interest online, those pieces of news also become highly-linked-to ... and they join the blogging cycle. This phenomenon was first noted last year in a great piece by John Hiler, entitled "Google Loves Blogs: How Weblogs Influence a Billion Google Searches a Week":
A match made in heaven! Google loves links, and weblogs are all about links. Every time a blogger links to a website, its Google rank rachets up ever so slightly. If enough bloggers pile onto that link, it can start to have a significant impact on a sites' Google rank ...
So even if you never visit a blog, you're being influenced by them. The collective votes of the weblog community are determing what sites you see on Google, the world's largest search engine.
Don't believe it? Here's an interesting data point that is so weird I'll devote an entire, new item to it ...
Posted by Clive Thompson at February 17, 2003 02:52 PM
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BTW, In saw something on another blog site I think it is a good idea to let as many people / bloggers know about. I was just organizing my vacation for later this year and stumbled across the above web site about Bali, where I was considering going. But just read what it says there and especially between the lines; unreal. A travel agent there Bali Discovery Tours of Sanur went to their friend the police chief and made trouble for someone visiting the island who had caught this travel agent offering unauthorized room rates on the Internet for the Hotel Santika Beach in Kuta, which is where I was going to stay, but thank God I am not now (I am not even going to Bali becuase of this) - seems to me like the hotel did not exactly help!
The poor guy was detained by the police for 4 days and had his passport illegally seized. He was not released until the British Embassy filed a formal complaint. Of course, there were no charges!! This is absolutely terrible. Please, please, please, join me in saying "Stuff Bali - I'm going somewhere where they treat people like guests, not enemies".
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