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CNN cites Wikipedia
Have I got your attention now? The Eyetrack III project took a bunch of San Franciscans, plunked them down in front of various news web-sites, and tracked their eye movement — to find out what, precisely, we look at. That chart above tracks the most common results: People start in the upper left quadrant of the screen, zip to the right, then zigzag down before landing in the upper right corner.
Of course, what I immediately began wondering is — how does Collision Detection stack up? I’m no web designer; two years ago, I spent a weekend leafing through free templates at Blogskins and swiped my current look, which was created by Tyler Cole and is called “Carabeth Blue”. I liked it because it was simple, but as it turns out, it nicely cleaves to the standard viewing pattern of web surfers! After all, the lead entry in this blog each day appears precisely where the study says the average lands: Slightly to the right of the absolute upper left. Meanwhile, the “least valuable” space on the page — i.e. the very last place the eye tends to look — is the upper right corner, where I have … nothing but some white space and placer text.
It’s kind of eerie. Did I subconsciously intuit these principles when I picked my design? Or did I just luck out?
(Thanks to Boing Boing for this one!)
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
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» visit the Collision Detection archives
September 26, 2008 » 01:57 PM
From an interview with ethnobotanist and anthropologist Wade Davis:
One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?
Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.
September 25, 2008 » 11:21 AM
“Video from a camp north of Toronto in December 2005 shows a car spinning around in a nearby, snow-covered parking lot. Prosecutors characterized that as special driver training but the defense, and many outsiders, said it was nothing more than “cutting doughnuts,” a favorite winter pastime of young Canadian motorists.” - A key piece of evidence submitted in the trial of a gang of alleged young Canadian terrorists.
September 24, 2008 » 11:21 PM
“Life imitates art imitating life: just thought a gnat crawling across my monitor was part of a Flash-based ad. I clicked it.” - A Tweet from Bill Braine.
September 24, 2008 » 02:37 PM
“Funniest FB friend request ever: “Twitter friend hoping to get to second base (Facebook!) ;-).”” - A recent Tweet by Pistachio
September 24, 2008 » 12:28 PM
Chinese powdered-milk crisis creates a new market: The return of the wet nurse
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