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Why Johnny can’t multitask

If you needed further evidence that American parents have become increasingly unhinged with terror at the thought that their children might turn in a subpar performance on the laughably-inaccurate-at-measuring-anything-other-than-income-inequality SATs, consider the Time Tracker. It’s a bestselling toy by Learning Resources, and it exists solely to teach kids “time management”, as their web site argues. Why, precisely, would a preschooler need to learn time management? Because it’ll potentially improve their performance on the SATs they’ll be taking in, oh, ten years or so! The most crucial educational skill now is neurotically subdividing tasks into five-minute increments. As the Time Tracker’s creators admit in a piece in today’s New York Times:

“It’s obviously not the type of thing kids would want for themselves,” said Andrea Galinski, product development manager at Chelsea & Scott, a Lake Bluff, Ill., company that owns Leaps and Bounds. But, she added, “We’ve had a very positive response from parents.”

The blindingly ironic thing, of course, is that Tayloresque time-management was originally designed not to help groom society’s elites, but to take auto-assembly working-class shlubs and train them to perform with robotic, mindless efficiency. And indeed, today’s low-paying wage-slave jobs are the same way. The ability to execute tasks measured to picosecond gradations is crucial these days not for lawyers and doctors but for Wal-Mart shelf restockers and phone-bank workers, whose performance is tracked with Soviet precision by their bosses, eager to shave a few half-hours off the proles’ weekly paychecks. So hey: If the Time Tracker doesn’t help your kids get into Harvard, at least they’ll have finely honed a skill set that’s absolutely crucial in flipping burgers!

In the helicopter-sploitation flick Blue Thunder, the main character — played by Roy Scheider — worries that he’s losing his mind, and notes that one of the first signs of insanity is an inability to accurately judge the passing of time. So he continually runs a little test on himself, closing his eyes and trying to measure out 15 seconds precisely. With the Time Tracker, we’ll reverse the proposition: Driving kids crazy, one second at a time.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

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September 26, 2008 » 01:57 PM

From an interview with ethnobotanist and anthropologist Wade Davis:

One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?

Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.

September 25, 2008 » 11:21 AM
“Video from a camp north of Toronto in December 2005 shows a car spinning around in a nearby, snow-covered parking lot. Prosecutors characterized that as special driver training but the defense, and many outsiders, said it was nothing more than “cutting doughnuts,” a favorite winter pastime of young Canadian motorists.” - A key piece of evidence submitted in the trial of a gang of alleged young Canadian terrorists.

September 24, 2008 » 11:21 PM
“Life imitates art imitating life: just thought a gnat crawling across my monitor was part of a Flash-based ad. I clicked it.” - A Tweet from Bill Braine.

September 24, 2008 » 02:37 PM
“Funniest FB friend request ever: “Twitter friend hoping to get to second base (Facebook!) ;-).”” - A recent Tweet by Pistachio

September 24, 2008 » 12:28 PM
Chinese powdered-milk crisis creates a new market: The return of the wet nurse

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Collision Detection: A Blog by Clive Thompson