The Volvo blast-off
Okay, space cadets -- want to win a ride into orbit? Then tune into the Super Bowl and watch Volvo's ad for its XC90 V8 SUV!
Will the ad include Volvo executives sheepishly admitting they've completely abandoned their decades'-long quest to create safe vehicles by producing yet another ridiculously high-riding, ill-balanced, quintessentially tippable deathmachine SUV, in a desperate bid to cash in on idiot boomer parents' attempts to Darwinianly remove themselves and their children from the gene-pool by driving vehicles they can't control?
Well, no, they probably won't actually admit that. But Volvo will include a surprise -- as Geek.com reports:
In the ad Volvo compares its new XC90 V8 SUV to a rocket blasting into space.
The ad marks the first time Volvo has run an ad during the Super Bowl ... but that won't be the only first for the ad. During the commercial it is revealed that the rocket ship's pilot is none other then Sir Richard Branson, who has a unique offer. Virgin Galactic, the first commercial space tourism operator (see our coverage), is giving away a seat into space when the company debuts its commercial space service in two to three years.
That's so cool it almost makes me respect Volvo for making that SUV. But not really.
(Thanks to Rob for this one!)
Posted by Clive Thompson at February 04, 2005 08:17 PM
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"Will the ad include Volvo executives sheepishly admitting they've completely abandoned their decades'-long quest to create safe vehicles by producing yet another ridiculously high-riding, ill-balanced, quintessentially tippable deathmachine SUV, in a desperate bid to cash in on idiot boomer parents' attempts to Darwinianly remove themselves and their children from the gene-pool by driving vehicles they can't control?"
I think they're gonna come clean this time, I really do.
Posted by: Daniel Luke at February 5, 2005 2:59 AM
Will the winner get to strap the XC90 to the outside of the rocket? I think that would be the most exhilarating ride!
Posted by: john t unger at February 5, 2005 3:40 AM
In Norway a brand of choclate is doing the same thing. The choclate "stratos" is one of those with airbubbles in it, so their slogan is something like it's a "stratosferic experience" so they of course jumped on the giveawayatickettospacetomarketyourproduct. Anyways, I was wondering, if I enter and win, if I can just take the money? Keep my life and be rich.
Posted by: killingen telletilti at February 5, 2005 4:06 AM
In Norway a brand of choclate is doing the same thing. The choclate "stratos" is one of those with airbubbles in it, so their slogan is something like it's a "stratosferic experience" so they of course jumped on the giveawayatickettospacetomarketyourproduct. Anyways, I was wondering, if I enter and win, if I can just take the money? Keep my life and be rich.
Posted by: killingen telletilti at February 5, 2005 4:07 AM
Killingen, good question: I live in NY so I don't need a car, and every time I see a "win a car" sweepstakes I wonder if I could win but just get the cash instead.
John and Daniel, heh.
Posted by: Clive at February 5, 2005 2:25 PM
Blast Branson into space and leave his ass there,
now theres a good idea.
Posted by: Fritz at February 6, 2005 2:17 PM
Posted by: brian at February 8, 2005 10:11 AM
Somewhere I read an example of what is a good corporate sponsorship and it said "Volvo's brand identity is safety, so you would never see them sponsoring the Xtreme Games." So much for that!
Posted by: Sara at February 9, 2005 3:12 PM
Posted by: Mister at March 5, 2005 12:07 AM
Posted by: Faston at March 6, 2005 1:41 AM
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"Will the ad include Volvo executives sheepishly admitting they've completely abandoned their decades'-long quest to create safe vehicles by producing yet another ridiculously high-riding, ill-balanced, quintessentially tippable deathmachine SUV, in a desperate bid to cash in on idiot boomer parents' attempts to Darwinianly remove themselves and their children from the gene-pool by driving vehicles they can't control?"
I think they're gonna come clean this time, I really do.
Posted by: Daniel Luke at February 5, 2005 2:59 AM
Will the winner get to strap the XC90 to the outside of the rocket? I think that would be the most exhilarating ride!
Posted by: john t unger at February 5, 2005 3:40 AM
In Norway a brand of choclate is doing the same thing. The choclate "stratos" is one of those with airbubbles in it, so their slogan is something like it's a "stratosferic experience" so they of course jumped on the giveawayatickettospacetomarketyourproduct. Anyways, I was wondering, if I enter and win, if I can just take the money? Keep my life and be rich.
Posted by: killingen telletilti at February 5, 2005 4:06 AM
In Norway a brand of choclate is doing the same thing. The choclate "stratos" is one of those with airbubbles in it, so their slogan is something like it's a "stratosferic experience" so they of course jumped on the giveawayatickettospacetomarketyourproduct. Anyways, I was wondering, if I enter and win, if I can just take the money? Keep my life and be rich.
Posted by: killingen telletilti at February 5, 2005 4:07 AM
Killingen, good question: I live in NY so I don't need a car, and every time I see a "win a car" sweepstakes I wonder if I could win but just get the cash instead.
John and Daniel, heh.
Posted by: Clive at February 5, 2005 2:25 PM
Blast Branson into space and leave his ass there,
now theres a good idea.
Posted by: Fritz at February 6, 2005 2:17 PM
Based upon your SUV rant, I think you'd share an appreciation for this recent posting from Treehugger.
http://www.treehugger.com/files/2005/02/big_game_suv_hu.php
Posted by: brian at February 8, 2005 10:11 AM
Somewhere I read an example of what is a good corporate sponsorship and it said "Volvo's brand identity is safety, so you would never see them sponsoring the Xtreme Games." So much for that!
Posted by: Sara at February 9, 2005 3:12 PM
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