Why you can't get that song out of your head
Two years ago, I blogged about "earworms" -- songs you can't get out of your head. Apparently there are a lot of people out there suffering from this, because that posting is still on the first page of Google results for "earworms". But today I read about a study that helps explain why songs can become so firmly implanted.
A couple of researchers from Dartmouth University put some people in fMRI tubes, and scanned their brains while they listened to songs that were both familiar and unfamiliar; as you might imagine, there was all sorts of activity in the auditory cortexes. Then, the scientists would hit the "mute" button for a second or two. When the song was familiar, the subjects' auditory cortexes kept on firing -- as if the subjects were still hearing the songs. (In fact, when they were later asked about the experience, they reported still "hearing" the music even when it was briefly muted.) But when the song was unfamiliar? The subjects' brains didn't have that same level of activity, as the BBC reports. That seems to suggest that our brains get highly trained by a catchy, memorable song -- which is why it can feel like we can't get it out of our heads.
Interestingly, lyrics also made a difference. As Dartmouth officials reported in a press release:
The researchers also found that lyrics impact the different auditory brain regions that are recruited when musical memories are reconstructed. If the music went quiet during an instrumental song, like during the theme from the Pink Panther, individuals activated many different parts of the auditory cortex, going farther back in the processing stream, to fill in the blanks. When remembering songs with words, however, people simply relied on the more advanced parts of the auditory processing stream.
"It makes us think that lyrics might be the focus of the memory," says Kraemer.
(Thanks to Kottke.org for this one!)
Posted by Clive Thompson at March 14, 2005 05:28 PM
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Tracked on March 15, 2005 4:10 PM
Kylie Minogue Moment: "I just can't get you out of my head..." *wry grin*
Posted by: GreyDuck at March 14, 2005 6:50 PM
Posted by: Clive at March 14, 2005 9:24 PM
Reminds me of the book _On Intelligence_ by the guy who invented Palm Pilots. Without going into detail, a big part of his model is that the brain is constantly making predictions -- this is useful for filling in the gaps in something familiar.
Posted by: Franco at March 14, 2005 10:47 PM
Well, yeah, but this doesn't answer the really interesting question: which musical patterns are the ones most likely to cause this effect? Is there a scientific way to predict which songs will get your brain hooked on?
Personally, I am torn between being curious about this and hoping that the advertising agencies never find out...
Posted by: PaulJBis at March 15, 2005 7:21 AM
too late; check out the wiszard of ads Roy H. Williams.
Posted by: scott at March 15, 2005 12:06 PM
A year ago, I wrote about Hit Song Science, the clustering algorithm that tries to predict which songs will become hits, by measuring them against the acoustic and informational signatures of past hits. Not quite the same thing -- i.e. it doesn't distil any "essence" of what makes a tune catchy -- but it was pretty interesting.
Posted by: Clive at March 15, 2005 4:23 PM
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Kylie Minogue Moment: "I just can't get you out of my head..." *wry grin*
Posted by: GreyDuck at March 14, 2005 6:50 PM
Ooof.
Posted by: Clive at March 14, 2005 9:24 PM
Reminds me of the book _On Intelligence_ by the guy who invented Palm Pilots. Without going into detail, a big part of his model is that the brain is constantly making predictions -- this is useful for filling in the gaps in something familiar.
Posted by: Franco at March 14, 2005 10:47 PM
Well, yeah, but this doesn't answer the really interesting question: which musical patterns are the ones most likely to cause this effect? Is there a scientific way to predict which songs will get your brain hooked on?
Personally, I am torn between being curious about this and hoping that the advertising agencies never find out...
Posted by: PaulJBis at March 15, 2005 7:21 AM
too late; check out the wiszard of ads Roy H. Williams.
Posted by: scott at March 15, 2005 12:06 PM
A year ago, I wrote about Hit Song Science, the clustering algorithm that tries to predict which songs will become hits, by measuring them against the acoustic and informational signatures of past hits. Not quite the same thing -- i.e. it doesn't distil any "essence" of what makes a tune catchy -- but it was pretty interesting.
Posted by: Clive at March 15, 2005 4:23 PM