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The glory of white-out

I recently bought a bottle of Liquid Paper, to cover over some mistakes I’d made in in tax forms I was filling out. I hadn’t used any white-out in over a decade, and I wondered: Who the heck still uses this stuff? Then I realized that, of course, bureaucracies worldwide are still mostly uncomputerized, and generate vast amounts of forms every day — which means gallons and gallons of Liquid Paper are still needed. And indeed, in our age of Enronian paper-shredding, sneering corporate mendacity, and Nixonian secrecy on the part of the federal government, what could be more quintessentially modern than a bottle of fluid that helps you hide things?

So I opened up the business section of the Sunday New York Times and discovered that they, too, had recently wondered about the fate of the white-out industry. Turns out it’s growing by 2 per cent a year; not a huge amount, but not bad either. My favorite detail from the story:

An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said Mr. McCaffrey of Liquid Paper: “People who have grown up using a product tend to equate its smell with quality, and you don’t want to change that — whether it’s crayons or correction fluid.”


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Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

Teleportation, the last battle, and the Creator talks: How the world ends inside an online game

My latest Wired magazine column: Troll taming at Whitehouse.gov

Apparently NASA is filled with Joss Whedon fans

Incredibly weird, inch-wide single-celled creatures discovered rolling across the sea floor

In praise of the 3-hour game: My latest Wired News video-game column

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Clive Thompson's Tumblr
a bunch of stuff

March 25, 2009 » 05:10 PM
I had to ask! I was investigating getting DirecTV for my new office when I saw this pop-up window …

March 22, 2009 » 08:54 PM
““From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear.”” - Basics - In One Ear and Out the Other - NYTimes.com

March 20, 2009 » 04:48 PM
“No wonder young people find mainstream journalism uninviting; it would almost be more frightening if they embraced what passes for news today.” - The Death and Life of Great American Newspapers (Page 2)

March 19, 2009 » 01:12 PM
Printing The NYT Costs Twice As Much As Sending Every Subscriber A Free Kindle

March 18, 2009 » 08:44 PM
“Growth for the sake of growth is the ideology of the cancer cell.” — Edward Abbey” - Via Thor Muller’s twitter stream.

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Collision Detection: A Blog by Clive Thompson