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The glory of white-out

I recently bought a bottle of Liquid Paper, to cover over some mistakes I’d made in in tax forms I was filling out. I hadn’t used any white-out in over a decade, and I wondered: Who the heck still uses this stuff? Then I realized that, of course, bureaucracies worldwide are still mostly uncomputerized, and generate vast amounts of forms every day — which means gallons and gallons of Liquid Paper are still needed. And indeed, in our age of Enronian paper-shredding, sneering corporate mendacity, and Nixonian secrecy on the part of the federal government, what could be more quintessentially modern than a bottle of fluid that helps you hide things?

So I opened up the business section of the Sunday New York Times and discovered that they, too, had recently wondered about the fate of the white-out industry. Turns out it’s growing by 2 per cent a year; not a huge amount, but not bad either. My favorite detail from the story:

An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said Mr. McCaffrey of Liquid Paper: “People who have grown up using a product tend to equate its smell with quality, and you don’t want to change that — whether it’s crayons or correction fluid.”


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Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

A long German word for “noticing when ads are being customized based on your surfing history”

Gay squid sex

“El Ajedrecista” — an analog chess-playing computer from 1912

Hacking the Model T

“How did you find my site?” and Vannevar Bush’s memex

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a bunch of stuff

May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson