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I recently bought a bottle of Liquid Paper, to cover over some mistakes I’d made in in tax forms I was filling out. I hadn’t used any white-out in over a decade, and I wondered: Who the heck still uses this stuff? Then I realized that, of course, bureaucracies worldwide are still mostly uncomputerized, and generate vast amounts of forms every day — which means gallons and gallons of Liquid Paper are still needed. And indeed, in our age of Enronian paper-shredding, sneering corporate mendacity, and Nixonian secrecy on the part of the federal government, what could be more quintessentially modern than a bottle of fluid that helps you hide things?
So I opened up the business section of the Sunday New York Times and discovered that they, too, had recently wondered about the fate of the white-out industry. Turns out it’s growing by 2 per cent a year; not a huge amount, but not bad either. My favorite detail from the story:
An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said Mr. McCaffrey of Liquid Paper: “People who have grown up using a product tend to equate its smell with quality, and you don’t want to change that — whether it’s crayons or correction fluid.”
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
Teleportation, the last battle, and the Creator talks: How the world ends inside an online game
My latest Wired magazine column: Troll taming at Whitehouse.gov
Apparently NASA is filled with Joss Whedon fans
Incredibly weird, inch-wide single-celled creatures discovered rolling across the sea floor
In praise of the 3-hour game: My latest Wired News video-game column
» visit the Collision Detection archives
March 25, 2009 » 05:10 PM
I had to ask! I was investigating getting DirecTV for my new office when I saw this pop-up window …
March 22, 2009 » 08:54 PM
““From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear.”” - Basics - In One Ear and Out the Other - NYTimes.com
March 20, 2009 » 04:48 PM
“No wonder young people find mainstream journalism uninviting; it would almost be more frightening if they embraced what passes for news today.” - The Death and Life of Great American Newspapers (Page 2)
March 19, 2009 » 01:12 PM
Printing The NYT Costs Twice As Much As Sending Every Subscriber A Free Kindle
March 18, 2009 » 08:44 PM
“Growth for the sake of growth is the ideology of the cancer cell.” — Edward Abbey” - Via Thor Muller’s twitter stream.
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