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December 08, 2005
How the "fame effect" ruins comic-book movie characters









I am hugely looking forward to the new X-Men movie, so I was stoked to check out the trailer. And sure enough, it looks like a mutantastic film; in a violation of all known laws of sequel physics, the second X-Men movie actually demonstrated less creative entropy than the first, so I have high hopes for the third. There's only one problem with it, and it's this:

Kesley Grammer.

He's playing The Beast. And y'know, the makeup is pretty good. Grammer's face does indeed seem sculpted vaguely like that of the comic-book Beast. But there's something wrong here, and Tycho over at Penny Arcade nails it when he says ...

... whenever I catch a glimpse of Kelsey Grammer as The Beast it kind of injures things. It's just, like, I know you, man. Indeed, it would appear he is well known.

Precisely: It is a mistake to cast a big, well-known, brand-name star as a beloved comic-book hero, because the star's branded personality tends to overshadow the role. Let's call it the "fame effect": The producer and director figure they need big names to sell the movie, but in today's insane world of 24/7 celebrity coverage -- where tabloid magazines bray with Homeric repetitiveness about the personal lives of our modern Gods -- we come to "know" the stars with such pseudo-intimacy that it's like seeing your mother up on stage there. Comics are about mythic characters. You can't use someone in a mythic role who regularly trafficks their real-life personality to the media like cheap crack and then expect us to ignore it.

This is one of the many (very many) reasons the latest Star Wars trilogy sucked so badly. In the original trilogy, virtually everyone was an unknown -- except for Harrison Ford and Alec Guiness -- so those actors were genuinely swallowed up by their mythic personae. But in Episode One the effect was precisely reversed. I kept on thinking, jeez, those guys from Trainspotting and Schindler's List better watch out with those light sabers -- they're gonna hurt themselves.

The same dynamic has spoiled the otherwise-excellent X-men movies. Wolverine "worked" because nobody knew who the hell Hugh Jackman was; Storm didn't because Halle Berry is numbingly familiar. (Fanboy rant: She also doesn't look even vaguely like the comic-book Storm. A far better pick would have been the insanely rocking Gina Torres, who pulled off the kick-ass warrior-chick thing with aplomb in Serenity, yet is still unfamous enough to avoid triggering the fame effect. Speaking of which, notice that Joss Whedon -- director of Serenity and the various Buffyverse shows -- harnessed total unknown actors in craft his thoroughly-believable mythic universes (universii?), and that's one of the reasons they worked so well.)

Of course, if you really need to use famous stars in your comic-book movie, one way to route around the fame effect is simply to hire actors who can actually, y'know, act. Alec Guiness was globally famous when he played Obi-Wan Kenobi, and so were Patrick Stewart and Ian McKellen in the X-Men movies -- but those guys are actual pros. Not the runway-models-on-the-lam and hey-I'm-playing-me-again thesps who constitute today's Hollywood elite.


(Thanks to Penny Arcade for this one!)

Posted by Clive Thompson at December 08, 2005 02:08 PM

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Comments

Hmm... I always imagined Hank McCoy sounding something like Dr. Crane, so it might not be the worst pick. But I do see your point on a larger scale about the "fame effect," and that's definitely why casting Russell Crowe as Wolverine would have been disastrous.

Anyway -- it's "universes." Remember my previous post a while back? Just as "octopi" is not a proper plural, neither is "universii." Those are examples of faux-Latin/Greek. The real plural of "octopus" is "octopodes," as it's Greek, and not Latin. But Greek and Latin words that have been adopted into English are properly pluralized by adding "s" or "es," anyway.

I know you were kidding with "universii," but the evil grammarian in me just can't help himself. Muahahaha!

Posted by: Dave Sandoval [TypeKey Profile Page] at December 8, 2005 3:26 PM

Grammarian or Grammerian?

I'm not an X-Man guy, but Kelsey Grammer may be of the Obi-Wan variety. He's a hell of an actor. Look how well David Hyde Pierce (aka Niles Crane) pulled off the Spamelot gig.

Posted by: Steve E. [TypeKey Profile Page] at December 8, 2005 3:44 PM

Wow, such fire! I always thought Kelsey Grammer was a pretty good actor. Was I wrong?

I mean, I was never a rabid fan of the X-Men comics or the Cheers/Frasier shows, so I may not have the same attachment as most people-- but an actor is an actor. Becoming a new character is his job. If he's a professional and has any talent at all, he won't sound or act like Frasier. And the makeup artists have clearly done their job well enough that he doesn't look like him either (at least, not to me.)

Can't we cut the poor guy some slack, and at least wait 'til we've seen his performance before slamming him?

In general, I would agree with you on the big-name versus acting talent factor. I almost always prefer a nobody's performance to a star's. But that's because most stars are stars because of sex appeal, not acting ability. Correct me if I'm wrong, but I don't think that's a big factor in Kelsey Grammer's fame.

Posted by: otherthings [TypeKey Profile Page] at December 8, 2005 3:55 PM

I get what you're saying, Clive. But I'm going to wait until I see the movie until I pass judgment.

For instance, Alfred Molina totally inhabited the character of Doc Ock in the Spider-Man sequel. But Toby Maguire was still Toby Maguire, and Kirsten Dunst was still Kirsten Dunst.

Granted, Gammer has the unfortunate handicap of being associated with Dr. Frasier Crane for so long. But Woody managed to break out of the typecast.

Now for a totally geek fanboy comment: isn't Anna Paquin just the hottest as Rogue? Born in Canada, too.

Posted by: Dusty Bear [TypeKey Profile Page] at December 8, 2005 4:04 PM

Sure, I take the point that Grammer may well be a good actor. I never watched Cheers or Frasier, so I don't know much about his acting chops! I clearly took my grouchy pills today.

Dusty Bear, yes, Paquin is super-cute! And also unfamous enough to keep from triggering the fame effect. But I confess she didn't do much for me, because she seemed so radically unlike Rogue in the book -- totally different look, no accent, etc.

Universii -- heh, yes, that was a joke, though I remember your post, Dave!

Posted by: Clive [TypeKey Profile Page] at December 8, 2005 4:18 PM

And a geek fangirl followup comment: I totally think Gina Torres should be Wonder Woman in Joss Whedon's version - that would so kick ass, on so many levels.

Posted by: debcha [TypeKey Profile Page] at December 8, 2005 4:56 PM

The "Fame Effect" can work both ways though. Precisely because of his previous roles many would be inclined to immediately think of him as an intelligent doctor (or deranged killer thanks to the Simpsons). Perhaps that's something the casting directors value - the ability to drop an actor into a character role pre-loaded with traits the character is to possess...

Posted by: garthbreaks [TypeKey Profile Page] at December 9, 2005 1:28 PM

Debcha, yes! Migod that would rock.

Garth, that's true -- an actor's famous roles clearly define him or her. The guys from the X-files are totally scarred/branded by that show; they are both filed deep in the Where Are They Now bin.

Posted by: Clive [TypeKey Profile Page] at December 9, 2005 3:11 PM

I used to bitch about this in the video store where I worked for years. The thing is, it's not always the case. Look at Fantastic 4--mostly lesser-known or unknown actors, and still a piece of crap. On the other hand, the most potent example of this is Ben Affleck as Daredevil.

I'm gonna disagree with you about the Star Wars movies, too... as far as I'm concerned, the only actors who aquitted themselves well at all in Eps I-III were Ewan MacGregor and Liam Neeson, who were also the only well-known ones at all.

Posted by: Max Reax [TypeKey Profile Page] at December 10, 2005 2:27 PM

It is not so much that they use people of questionable fame in these roles, that doesn't really bother me - but what really gets me is when they use traditionally comedic actors to play a role that has a certain macho persona. My favorite example would have to Micheal Keaton as Batman. I mean come on, Mr. Mom as Batman?!?

I did not have a problem with Ewan and Liam in Star Wars because they were not traditional comedic actors. I did have a problem with everyone else however, as I thought that their acting was incredibly labored.

Posted by: stinkeyfinger [TypeKey Profile Page] at December 10, 2005 7:42 PM

I don't think HF was *that* well-known in 1976. He'd had a minor role in American Graffiti, but he'd never starred in a major picture. He got the role because he was Lucas' carpenter.

Posted by: BruceR [TypeKey Profile Page] at December 12, 2005 5:35 PM

Quite true I never realized it. But you know what, it brings up the notion of if you didn't know something can be better, what you had was probably the best. Now I will think about that conciously instead of sub-conciously when seeing a comic movie.

But come to think of it, I think we have seen so many movies that we can easily block the effects you've talked about sub-conciously because most big movies uses famous actors that we all know, and in those movie we can easily disassociate them from the what movie meant them to be. For examply Tom Hanks as the survivor in Cast Away, we clearly won't ask ourselves: "hey this Tom Hanks better becareful etc etc"

I agree it's a bit different from comic charactors transformed to real life person, but they are close analogies.

Posted by: nova9 [TypeKey Profile Page] at December 13, 2005 1:36 PM

Yeah, true.

Posted by: Clive [TypeKey Profile Page] at December 13, 2005 2:53 PM

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