My latest Wired magazine column: Troll taming at Whitehouse.gov


Wired magazine just published my latest column, and this one ponders a question: How could the White House open its web site to comments, without being overrun by trolls?

You can check out the column in the print mag (on newsstands now!), at Wired’s web site, or via the archived copy below:

Taming the Comment Trolls
by Clive Thompson

“Obama sucks.”

When Barack Obama relaunched Whitehouse.gov in January, a cry went up from his supporters. Obama had promised to take the democratized, wikified mojo of his campaign Web site — with its open-to-all discussion threads — to Pennsylvania Avenue. But when the Whitehouse.gov blog went live with no way for the public to post comments on it, critics began carping.

The challenge Obama faces in allowing conversation at the digital White House is obvious: trolls. Discussion-thread veterans will tell you that politics attracts more vicious, raging, insult-hurling trolls than almost any other topic. So how can Obama truly liberate the White House site without having it go irretrievably toxic? How could we actually have a nationwide political discussion area? By tapping into new techniques for troll taming.

The world’s top discussion moderators have developed successful tools for keeping online miscreants from disrupting conversation. All are rooted in one psychological insight: If you simply ban trolls — kicking them off your board — you nurture their curdled sense of being an oppressed truth-speaker. Instead, the moderators rely on making the comments less prominent.

Patient Zero here is Slashdot, the tech site that pioneered one elegant way to police trolls: crowdsourcing. Slashdot has an automated system that randomly picks a handful of readers and gives them, for a day or so, the power to describe others’ comments with terms like “funny” or “off topic.” Those descriptions are translated into a score from -1 to 5. Readers can set their filters so they see only comments with high ratings — and trollery effectively vanishes. One academic study found that the majority of Slashdot readers filter out comments rated 2 or lower. Indeed, the concept of crowd-voting has worked so well that sites as high-traffic as the The New York Times now use it.

Here’s another hack: selective invisibility. It was invented by Disqus, a company whose discussion software handles the threads at 90,000 blogs worldwide (including mine). In this paradigm, if a comment gets a lot of negative ratings, it goes invisible. No one can see it — except, crucially, the person who posted it. “So the troll just thinks that everyone has learned to ignore him, and he gets discouraged and goes away,” chuckles Disqus cofounder Daniel Ha.

My personal favorite innovation is disemvoweling, a technique pioneered by Teresa Nielsen Hayden, who moderates the discussion threads at the geek-culture blog Boing Boing. Whenever Nielsen Hayden encounters a nasty post — an ad hominem attack, for example — she leaves it up but removes all the vowels: y r fckng sshl, for example. The result is incoherent enough that it’s neutered, yet coherent enough that no one can cry censorship. The comment hasn’t vanished.

Best of all, because disemvoweling is visible, it trains the community. “You’re teaching the other commenters what the lines are by showing them comments that have stepped over the line,” Nielsen Hayden says.

Now, most veteran moderators will tell you that automated systems and crowdsourcing go only so far. Most told me that if you’ve got a high-volume site with political content — like Whitehouse.gov — you’ll also need to moderate postings by hand, hiring staff to look over each comment and delete the truly crazy hate-speech ones. The Huffington Post employs up to 25 people at a time to comb through its 35,000 comments a day.

If the White House were to use humans to filter posts, it could get into some dicey political situations. If it were to outright ban them, it could draw First Amendment lawsuits. So the genius of modern troll-taming techniques — leaving trollery intact, but mitigating its impact — neatly fits the bill. Moderation software could grow even more sophisticated at the task, perhaps incorporating collaborative filtering tools that recommend the best posts based on your likes and dislikes.

Mr. President, bring on the trolls. The commentosphere is ready for them.


(The picture above is courtesy the CC-licensed Flickr stream of Robert of Fairfax!)


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Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

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a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

)

January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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