Self promo: “The literary style of corporate annual reports”

I just published a piece for THIS — among the coolest left-wing magazines on the planet — about the literary style of corporate annual reports:

A crucial part of conveying this warm, fuzzy image is relying on the company’s one true connection to The Little Guy: their employees. Focussing on the CEO, after all, might eventually force you to note that this guy used his insider access to lie deliberately about the value of the company and then make out like a bandit—like, say, Global Crossing head Gary Winnick, who raked in $735 million by selling his company’s stock just before it imploded. Or you’d have to acknowledge the Olympian perks, such as the $18 million Manhattan apartment given to Dennis Kozlowski, the former head of Tyco, another artist of book-cookery. No, it is far safer to focus on employees. Pages upon pages are bedecked with pictures of construction guys mired with mud, secretaries striding through the hallway with armfuls of papers, scientists squinting at test tubes filled with mysterious green goo. And there is always, without fail and without exception, at least one picture of a black man or woman leading a meeting. Given that the directors of corporations are almost invariably white, these firms are palpably desperate to pose as diverse. The picture of a confident person-of-colour leading a meeting is virtually a Jungian archetype.


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Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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A long German word for “noticing when ads are being customized based on your surfing history”

Gay squid sex

“El Ajedrecista” — an analog chess-playing computer from 1912

Hacking the Model T

“How did you find my site?” and Vannevar Bush’s memex

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson