What do you call someone who doesn’t appear on a Google search?

I just got an email from someone who I’d never heard of. It doesn’t look like spam, but I think it was mistakenly sent to me. So I decided to do what one always does these days — I googled him.

And nothing turned up.

This has happened a couple of times — people who generate not a single page hit on Google. But it’s pretty infrequent. So I’ve decided we need a name for these people — an entirely new category of social invisibility.

Any suggestions? Send ‘em in to me, and I’ll post them — then pick the best one.

In the meantime, here are a few possibilities:

The Unknowables
The Untouchables
The Mysterians
Off the Grid
Men/Women in Black
Ghosts in the Machine

(Or maybe this neologism already exists? If so, somebody email me and let me know!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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