PR, Google News, and reporter dread

Apparently, Google News led with a press release today. As CBS Marketwatch notes:

On Tuesday, a news release from Schaeffer’s Investment Research, highlighting Best Buy and Circuit City, was the top “story” on Google’s business-news page. Press releases often include significant information, no doubt. But most living, breathing editors would be chagrined to see that type of snafu on their pages. At that moment in time, on Dec. 17, the Schaeffer’s release topped the story about New York prosecutors securing their first guilty plea in the case against Tyco.

But, really, what are we to expect? Google assigned that typically hallowed job of story placement to a software program — a secret sauce of algorithms.

I’ve been interested watching the cackling glee of reporters as they catch Google News in its many small errors. Because of course, two things are totally obvious here: 1) Newsbots like Google News will never totally supplant traditional newsgathering. Nonetheless, 2) reporters have done a simply enormous amount of handwringing over this possibility.

Why? I think reporters’ dread is a submerged, nigh-Freudian fear. Google News may mess up every once a while, but most of the time it’s sufficiently good that it showcases just how lame most real newspapers are. The newsgathering skills of most reporters — and their inverted-pyramid style — are so deeply programmatic and devoid of creativity that they’re as close to robotic as you can get.

Sure, reporters may be getting freaked out by automatons. But then again, it takes one to know one.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

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January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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