PR, Google News, and reporter dread

Apparently, Google News led with a press release today. As CBS Marketwatch notes:

On Tuesday, a news release from Schaeffer’s Investment Research, highlighting Best Buy and Circuit City, was the top “story” on Google’s business-news page. Press releases often include significant information, no doubt. But most living, breathing editors would be chagrined to see that type of snafu on their pages. At that moment in time, on Dec. 17, the Schaeffer’s release topped the story about New York prosecutors securing their first guilty plea in the case against Tyco.

But, really, what are we to expect? Google assigned that typically hallowed job of story placement to a software program — a secret sauce of algorithms.

I’ve been interested watching the cackling glee of reporters as they catch Google News in its many small errors. Because of course, two things are totally obvious here: 1) Newsbots like Google News will never totally supplant traditional newsgathering. Nonetheless, 2) reporters have done a simply enormous amount of handwringing over this possibility.

Why? I think reporters’ dread is a submerged, nigh-Freudian fear. Google News may mess up every once a while, but most of the time it’s sufficiently good that it showcases just how lame most real newspapers are. The newsgathering skills of most reporters — and their inverted-pyramid style — are so deeply programmatic and devoid of creativity that they’re as close to robotic as you can get.

Sure, reporters may be getting freaked out by automatons. But then again, it takes one to know one.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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A long German word for “noticing when ads are being customized based on your surfing history”

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“El Ajedrecista” — an analog chess-playing computer from 1912

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson