Google buys Pyra!


Jetblue redefines “being on hold”

I was supposed to fly to San Francisco this morning, from New York. But due to the fourth-seal-of-the-apocalypse blizzard we’re having — which has led to an official declaration of a state emergency — all flights were cancelled. So I’m calling Jetblue frantically to try and see if I can get on a flight tomorrow. Since the lines are jammed, I’m put on hold.

But as it turns out, Jetblue has the most excellent “hold” message on the planet. Here’s a complete transcript:

You know, everyone seems to think being on hold is a bad thing. Let’s re-examine this, shall we? Don’t look at it as being on hold. Look at it as being held! Because we all like to be held — don’t we?

For example, when you’re sitting in front of a fire with someone special, being held is very comforting. Or when you’re upset about something, being held can make you feel a whole lot better. Or when walking in the park with our significant other, we like our hands to be held. Or even coming home from school and having your books held.

You see? It’s not all that bad. So remember. Don’t look on it as being on hold. Look on it as being held!

I am in awe. That’s almost enough to get me to buy stock in the company.

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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