Norah Jones’ fans too old to download?

It seems that Arif Mardin, the 71-year-old producer of Norah Jones’ Grammy-winning album, thinks that Jones’ success has to do with downloading. Or, rather, the absence of it — as he told the Washington Post:

Asked to explain the album’s success, the producer, who will turn 71 next month, surmised that “it touched a forgotten segment of the market, people who don’t watch MTV… . A friend said, ‘Fifty-something people are buying your record. They don’t know how to download. They’re buying.’ “

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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