War: A great time to win market share!

Dig this internal memo, leaked from the California radio sister-stations KFBK and KSTE. It discusses what to do in the event that war breaks out:

The initial hours of coverage are critical. People who have never listened to our stations will be tuning in out of curiosity, desperation, panic and a hunger for information. RIGHT NOW, convert them to P-1’s, or at least make them a future cumer [sic]. We must make sure we meet their expectations, otherwise they’re gone forever and they ain’t coming back.

Bah. I don’t even know why I’m bothering to post this; it’s hardly a secret to anyone that media organizations are slavering over the prospect of war. Hell, they slaver over the prospect of a kid falling down a well, or a local dog getting braces. Anyway.

(Thanks to Maura for pointing out this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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