So apparently there’s this new band called The Ataris. I just watched one of their videos online — for a song called “In This Diary.” It’s pretty standard white-boy rawk, notable only for the algorithmic precision with which it cleaves to the middle of the road.

But the question really is, how the hell are they pulling this off? Isn’t Atari still trademarked, and owned by Infogrames now? Either Infogrames’ lawyers haven’t picked on this yet, or maybe they’re actually clueful enough to realize that cultural namechecks are the best marketing they can ask for.