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Call me on my “sheep shagger”

TDK Systems, which makes Bluetooth chips, decided to conduct a survey and find out whether people give nicknames to their mobiles. They do, as the company note on its press release for the results:

“There were quite a few Bluetooth devices that transcended the obvious and mundane names of the users,” said Dave Curl, head of public relations at TDK Systems. “We found ‘Predator’, ‘BluePower’ and ‘Boss 6310i’ but are still wondering about ‘Mike’s Smokin’ BT Machine’ and the curious ‘Sheep Shagger’ who took time away from his beloved flock to visit the show.”

(Thanks to Techdirt Wireless News for this one!)


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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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