The ethical sneaker?


A friend of mine just sent me this link — a Flash animation available at Canada’s Agriculture and Agri-Food department. It’s the tale of Robocow:

It’s a bird. It’s a plane. No, it’s RoboCow. Able to leap tall silos in a single bound, this animated environmental advocate uses her ground-scan radar vision to detect on-farm perils. Like the best of all superheroes, she maps out solutions to hazards like improperly stored chemicals, pesticide run off and stream contamination. Once her mission is successfully accomplished, she flies off to seek other pastures in need of greening. This Flash animation, conceived to make students from grades six to 10 aware of best farm management practices, won an award of merit from the Association for Media and Technology in Education in Canada based in Etobicoke, ON.

One can only wonder what the pitch meeting for that animation was like.

(Thanks to Misha for finding this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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