Saved by the bell

I know people who’ve pretended to get a phone call so that they could duck out of a boring meeting, or even a boring date. (“Hold on, my phone’s buzzing … oh, sorry, I just have to take this.”) But now customers of Virgin Mobile can get something even better: An actual phone call. They’ve introduced “Rescue Ring” service; for 25 cents, you can preprogram a call to arrive at a time you pick. As the Virgin Mobile web-site details it:

We’ve all been there. Stuck in a nightmare blind date, meeting, class, or conversation with no way out. We’ve got your back. Just set up a Rescue Ring for a pre-determined time and your phone will ring. Pretend to have a conversation and take it from there.

blog comments powered by Disqus

Search This Site


I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

More of Me


Recent Comments

Collision Detection: A Blog by Clive Thompson