Virtual reality reality

Zoloft parody

You’ve probably seen those ubiquitous Zoloft commercials — where the little ovoid creature is incredibly sad and depressed. (There’s one above, in an example of a teensy Zoloft ad.) They’re actually incredibly affective commercials, I think, in part because they do a superb job at evoking the deep weariness that accompanies depression. Though it’s probably true that antidepressant medication is overprescribed right now in America, it is nonetheless a crucial way for depressed people to get help. Real, serious depression is nothing to scoff at.

But still … when I saw the Zoloft-ad parody that’s been making the rounds online, I couldn’t help but giggle my head off. It neatly skewers the bathetic pseudoscientific illustrations that Zoloft uses in its ads. Check it out online here!

(Thanks to Gwin for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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