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The World Mood Index

Years ago, I got the idea for an Internet Mood Ring. I thought it’d be fun to write a little application that would sit in the corner of your screen, showing you two small buttons. They would mimic the color range of a mood ring — they’d glow black for a “bad” mood, then gradually lighten through reds and oranges and greens until they glowed blue for a “good” mood. The first button represented your mood; you’d click on it to bring up a slider, and slide it to represent the right color. The other button would represent the average of all the other moods of all the other users of the application. That way you could watch as the world’s mood shifted and changed during the day — and you could also, in a quick glance, compare your mood to that of the world at large.

I actually wondered if this wouldn’t produce some really weird Heisenbergian feedback effects; if you looked at the buttons and realized you were feeling better than the rest of the world, would that make you feel better still, causing you to dial your personal mood higher, thus causing the overall mood of the world to improve? And if everyone in a better-than-average mood did the same thing, wouldn’t that have a distortion effect on the world’s mood — bringing it higher? Or would the same thing happen in reverse: Maybe the people who realized they were lower than average would get even more depressed, dial themselves lower, and thus drag the average back down.

Anyway, I was too lazy to do anything about this. But I was pleased to find out the fine folks at Benrik had roughly the same idea — and they actually pulled it off! Go to the World Mood Chart, input your mood, and it’ll generate chart showing you how the mood of the world has gone up and down that month.

The chart above is for February. Clearly, something happened on Feb. 7 that just totally harshed the world’s mellow, because the mood dropped to somewhere between “Mad As Hell” and “Deeply Depressed”. Any idea as to what went on that day that could have shifted the mood of the entire planet?

(Thanks to Plastic Bag for this one!)


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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September 26, 2008 » 01:57 PM

From an interview with ethnobotanist and anthropologist Wade Davis:

One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?

Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.

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Collision Detection: A Blog by Clive Thompson