Night of the living dead lobsters

Apparently the company Trufresh — and you can already tell this is going to be gross, merely because the prefix to their name is “Tru” — has figured out a way to freeze lobsters and then bring them back to life later on. This, they claim, will allow them to transport lobsters longer distances while keeping them frisky and healthy and full of vigor, right up until you kill ‘em in a pot of boiling water.

According to the Associated Press, they’re still working out the kinks:

Company chairman Barnet L. Liberman acknowledged that its lobster testing is limited and only about 12 of roughly 200 healthy, hard shell lobsters survived the freezing. In addition, the company hasn’t researched how long a frozen lobster can survive — overnight is the longest period so far.

(Thanks to Slashdot for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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