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Gay marriage in video games: My latest Slate column

For years, video-game designers have been the world’s masters of interface design. After all, games are pretty information-heavy. When you’re running around in Counterstrike or Everquest, you’re trying to keep track of your weapons inventory, your place on the map, your comrades, and the action happening right in front of you. Game-makers are so good at presenting information they’re practically Edward-Tufte-class.
But one of the best ever is undoubtedly Will Wright. When you build a ‘burb in SimCity or a house in The Sims, the interface is a masterpiece of elegance and intuitiveness: Each quadrant of design clicks neatly into the next, like lego bricks of reality.
It’s so good, in fact, that companies are actually plundering Wright’s style in advertisements. Check out this TV ad by energy company Areva: There’s a still image above, but if you go to the site and click on “The Ad Campaign,” you can view the entire TV commercial. It looks almost precisely like the interface for a Sim game, right down to the tiny dancing people.
NOTE: Check out the discussion of this item — folks have posted several links to very cool other examples of this genre, including music videos done with this visual style!
(Thanks to Michael for this one!)
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
A long German word for “noticing when ads are being customized based on your surfing history”
“El Ajedrecista” — an analog chess-playing computer from 1912
“How did you find my site?” and Vannevar Bush’s memex
» visit the Collision Detection archives
May 20, 2011 » 02:28 PM
From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.
July 28, 2010 » 07:35 AM
“Wr” - S
July 06, 2010 » 10:05 AM
My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.
June 29, 2010 » 05:00 PM
On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.
June 29, 2010 » 04:58 PM
I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives.
According to the test, I guess I have good focus — I’m not very distractable!
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