Clock coolness

DIY cereal box

It is, by now, an official trend: Someone creates a do-it-yourself online tool, and then smartalecks like me come along to see how badly they can mess with it. I recently discovered that the PBS Kids site has a tool that lets you design a cereal box. It’s extremely cool, actually, because it’s intended to show kids how advertisers design products to lure them in.

But here’s the thing: The tool seems to have no language filters at all — not even for the most depraved profanity, it appears — so whatever deranged cereal-name you come up it, it’ll happily slap on the box. The box of “steroid flakes” above is my personal creation.

(Thanks to Michael for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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