Collision detection


I’m coming to this one late, but dig this: 22-year-old Jim Nelson put up an Ebay auction offering an intriguing marketing proposal. He promised to tattoo the corporate logo of the highest bidder on the back of his head, visibly, for five years.

The winner? The web-hosting company C|Host. According to the company, Nelson’s headvertisement has generated them 500 new clients. I can’t find any mention of how much Nelson is being paid for this, though.

As a C|Host spokesperson says:

“He is the best sales person I have - he passes out flyers, talks to people and does not ask for a salary or commission,” Faulkner stated.

(Thanks to the Viral Marketing Blog for this one!)

blog comments powered by Disqus

Search This Site


I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

More of Me


Recent Comments

Collision Detection: A Blog by Clive Thompson