The Filth Epiphany

Gaming the Olympics

I was just checking out the front page of the New York Times’ web site, when I noticed a prominent ad in the right column, just below the financial news … for the World Cyber Games. That event is, of course, an annual multinational fragfest where kids worldwide vie to be the best player of Halo, Unreal Tournament, and others. It’s pretty cool, and the online video of the matches is really stunning. It’s run by Samsung, who advertises it heavily every year.

But … on the main page of newyorktimes.com? That’s a rather remarkable moment in the mainstreaming of games, I’d say.

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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