« PREVIOUS ENTRY
SineClock

Newspapers register themselves out of existence

The Globe and Mail just changed its web site so that you can’t read stories without registering; in fact, you can’t read their columnists at all unless you become a paid subscriber. Many newspapers are going this route, citing the obvious reason: They’re losing money because web surfers don’t buy a print copy. (That isn’t a chimerical concern; I have many friends who do precisely this.) There’s also the distinct possibility of the newspaper making a bit of coin off selling the email lists to online marketers, who apparently will pay rather insane rates — up to $300 per thousand — for addresses. Being a guy who occasionally writes for newspapers, and who reads them voraciously and wants them to survive, I’m in favor of anything they need to do to make ends meet.

But … I can’t help but agree with the many bloggers who’ve pointed out a problem: Newspapers that demand registration are not well-crawled by search engines, and thus vanish from view. “If you’re not in Google, you don’t exist,” as the joke goes, and it’s hardly even a joke anymore. One of the prime reasons I started Collision Detection was to build up some Google juice and make it easier for people to find Clive Thompson online. That’s why I dump copies of all my stories into this blog after they’ve been published: I want to make sure my writing doesn’t vanish from sight, and the best way to do that is make damn sure Google and Teoma and Altavista are crawling all over it.

It’s also a matter of global culture. One of the best things about newspapers putting their work online is that it lets foreigners get alternate views of the world. I’ll sometimes learn more about American politics by reading Canadian and European newspapers than by reading US ones. After all, it took a guy from France — Alexis de Tocqueville — to codify and describe the essential genius of democracy; an outsider’s perspective can sometimes be the best way to see what’s going on. If I were one of the columnists at the Globe and Mail, I’d be worried about how the paper is dooming me to global irrelevance.

Though of course, I’d also be worried if my newspaper were being driven out of business by the web. I don’t really know what the answer is here. But I seriously doubt that the way forward for serious print journalism is to avoid the Web.


blog comments powered by Disqus

Search This Site


Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

More of Me

Twitter
Tumblr
Flickr


Recent Entries

A long German word for “noticing when ads are being customized based on your surfing history”

Gay squid sex

“El Ajedrecista” — an analog chess-playing computer from 1912

Hacking the Model T

“How did you find my site?” and Vannevar Bush’s memex

» visit the Collision Detection archives

Clive Thompson's Tumblr
a bunch of stuff

May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

» visit my Tumblr

Recent Comments

Photos

» see all of my photos on Flickr

Collision Detection: A Blog by Clive Thompson