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Duelling ads

This is insanely brilliant. AOL recently began running a series of insanely smug commercials: In one, they portray their company heads as sagely anticipating everything their customers want; in another, their customers show up to offer “some ideas to make the Internet better.” (That latter one is stupidly galling — since it’s another example of how AOL likes to keep its already clueless customers even more so, by misinforming them about what precisely the Internet is and who “runs” it, as if the people in AOL’s board room created and administer the whole thing. “Hey folks, no need go anywhere else but AOL’s flavorlessly bland canned sites. We are the Internet! Say — why don’t we go check out some Time Warner web sites?”)

Anyway. The point is, AOL rival NetZero decided to parody the ads — by hiring identical actors and setting up identical, shot-by-shot reconstructions, except with scripts that mock AOL for offering nothing more than NetZero offers, at twice the price. You can see both sets of ads, back to back, at this site here.

I have no idea if AOL will sue, or even if they can. Would this constitute fair use, because of its parodic nature? Advertising is protected speech, so I’m guessing so, but I’m not a lawyer. Anyone have a more informed opinion?

(Thanks to Techdirt for this one!)


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

Molecular secrets of the “iron-plated snail”

Garry Kasparov, cyborg

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a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

)

January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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