« PREVIOUS ENTRY
How running made us human

Flip-book world

Some brilliant Latvian geeks made a sequence of images that, when viewed in stop-action animation, shows a robot-like man walking. They stenciled the images onto various public places, like the telephone box pictured above. Then they took snapshots of all those locations, and assembled them into a brilliant online flip-book: As it zips through all the locations, the man appears to walk. You can pause the movie on any frame to see that individual picture. It’s just crazily cool.

Oddly, this reminds me of an idea I had a while ago about Tivo. Advertisers are worried that Tivo users are zipping past TV ads in superfastforward. So why don’t they simply embed an advertisment within the normal ad that becomes visible only when you’re speeding through the TV spot at high speed? Watch the ad at regular speed, and you see the regular ad; watch it at high speed and you suddenly “see” the secondary ad — perhaps some sort of animation that works precisely like the one above. Think of it this way: A normal TV ad is 30 seconds long, with 30 frames per second, for a total of 900 frames. I don’t know precisely how fast Tivo goes, but let’s say you can whip through a normal at in four seconds. That means you only see 117 frames. So what an advertiser should do it create a secondary ad composed of those 117 frames, which pops into existence when you go on fastforward. It would be, of course, maddeningly difficult to create one ad that works in these two modes, but what could possibly be more awesome? Hell, you’d have people frantically watching TV in hopes of seeing it.

(Thanks to Plastic Bag for this one!)


blog comments powered by Disqus

Search This Site


Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

More of Me

Twitter
Tumblr
Flickr


Recent Entries

The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

Molecular secrets of the “iron-plated snail”

Garry Kasparov, cyborg

» visit the Collision Detection archives

Clive Thompson's Tumblr
a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

)

January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

» visit my Tumblr

Recent Comments

Photos

» see all of my photos on Flickr

Collision Detection: A Blog by Clive Thompson