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Flip-book world

Some brilliant Latvian geeks made a sequence of images that, when viewed in stop-action animation, shows a robot-like man walking. They stenciled the images onto various public places, like the telephone box pictured above. Then they took snapshots of all those locations, and assembled them into a brilliant online flip-book: As it zips through all the locations, the man appears to walk. You can pause the movie on any frame to see that individual picture. It’s just crazily cool.

Oddly, this reminds me of an idea I had a while ago about Tivo. Advertisers are worried that Tivo users are zipping past TV ads in superfastforward. So why don’t they simply embed an advertisment within the normal ad that becomes visible only when you’re speeding through the TV spot at high speed? Watch the ad at regular speed, and you see the regular ad; watch it at high speed and you suddenly “see” the secondary ad — perhaps some sort of animation that works precisely like the one above. Think of it this way: A normal TV ad is 30 seconds long, with 30 frames per second, for a total of 900 frames. I don’t know precisely how fast Tivo goes, but let’s say you can whip through a normal at in four seconds. That means you only see 117 frames. So what an advertiser should do it create a secondary ad composed of those 117 frames, which pops into existence when you go on fastforward. It would be, of course, maddeningly difficult to create one ad that works in these two modes, but what could possibly be more awesome? Hell, you’d have people frantically watching TV in hopes of seeing it.

(Thanks to Plastic Bag for this one!)


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Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson