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If you’ve spent any time online at all in 2004, this next item won’t come as any surprise. For the 2004 “Year in Ideas” issue of the New York Times Magazine, I wrote a piece about the grassroots surge of web-based political agitprop:
The Do-It-Yourself Attack Ad
by Clive ThompsonFor a political ad, ”Bush Hates Veterans” is about as ferocious as they come. ”My question to Mr. Bush is, Do you support the troops? You’re the one who hates the troops,” shouts an angry male voice, as pictures of maimed soldiers fill the screen. ”And you sent them off to die so your friends could get rich!”
You might wonder which TV network would air such a blunt ad, and the answer is none of them. ”Bush Hates Veterans” is an online ad, viewable at BushFlash.com, the Web site of Eric Blumrich, a 34-year-old Web designer in Montclair, N.J. When the Iraq war began, Blumrich started creating spots attacking the Republicans. He has made 27 of them, and more than 3.2 million people have visited his site to watch them. ”I’d been yelling about politics for years, but no one listened to me,” he says. ”Then I put up a couple of animations, and everyone watches.”
Normally, we think of political ads as expensive products, financed by established parties and deep-pocketed organizations. But this election, technology made things drastically cheaper. Inexpensive home video cameras could shoot broadcast-quality footage; cheap software for editing could transform the footage into a punchy spot. Suddenly, virtually any average citizen could run his or her own campaign ad, and this year, it sometimes seemed, virtually any citizen did. Partisans who loathed Howard Dean remixed his infamous scream in parody music; others assembled ”American Betrayal?” an ad pillorying John Kerry over his Vietnam War protests. When MoveOn.org ran a competition for the best self-produced TV spot attacking Bush, 1,500 people submitted ads. ”They were terrific,” says Eli Pariser, the executive director of MoveOn PAC. ”They were much funnier than the ones you see on TV.”
They were certainly more savage. With no TV censors to appease, online ads could throw punches far below the belt. (Maybe too far: MoveOn was criticized for briefly posting two amateur ads that compared Bush with Hitler.) If this political season was more rancorous than most, it was partly because of this explosion of grass-roots advertising, swapped online by gleeful partisans.
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
The “Milky Way Transit Authority” map
Should automobile software be open-sourced?
My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”
Molecular secrets of the “iron-plated snail”
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January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are already dead? or to those who must die?
A. To both.
M. It is a misery, then, because an evil?
A. Certainly.
M. Then those who have already died, and those who have still got to die, are both miserable?
A. So it appears to me.
M. Then all are miserable?
A. Every one.
January 24, 2010 » 03:22 PM
One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009
)
January 15, 2010 » 01:36 PM
BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.
January 14, 2010 » 10:04 PM
“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)
January 11, 2010 » 01:45 PM
I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.
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