Watching the clock

The Volvo blast-off

Okay, space cadets — want to win a ride into orbit? Then tune into the Super Bowl and watch Volvo’s ad for its XC90 V8 SUV!

Will the ad include Volvo executives sheepishly admitting they’ve completely abandoned their decades’-long quest to create safe vehicles by producing yet another ridiculously high-riding, ill-balanced, quintessentially tippable deathmachine SUV, in a desperate bid to cash in on idiot boomer parents’ attempts to Darwinianly remove themselves and their children from the gene-pool by driving vehicles they can’t control?

Well, no, they probably won’t actually admit that. But Volvo will include a surprise — as reports:

In the ad Volvo compares its new XC90 V8 SUV to a rocket blasting into space.

The ad marks the first time Volvo has run an ad during the Super Bowl … but that won’t be the only first for the ad. During the commercial it is revealed that the rocket ship’s pilot is none other then Sir Richard Branson, who has a unique offer. Virgin Galactic, the first commercial space tourism operator (see our coverage), is giving away a seat into space when the company debuts its commercial space service in two to three years.

That’s so cool it almost makes me respect Volvo for making that SUV. But not really.

(Thanks to Rob for this one!)

blog comments powered by Disqus

Search This Site


I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

More of Me


Recent Comments

Collision Detection: A Blog by Clive Thompson