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Let us now praise the ringtone

In the current New Yorker, Sasha Frere-Jones has a superb little essay in praise of the ringtone. Most specifically, he’s intrigued by the aesthetics of creating something catchy out of the teensy, MIDI-like constraints of ringtone polyphony. As Frere-Jones points out, every ring includes a zillion tiny aesthetic decisions:

The ringtone also teaches us how songs work. Which clip best exemplifies a song? Did the ringtone’s maker select the right bit? Do you even need to hear the singing? Perhaps the part of the song that arouses our lizard brain is the instrumental opening. It may be stranger and more sublime to hear a polyphonic impression of George Michael’s voice than to listen to the real thing one more time. If a song can survive being transposed from live instruments to a cell-phone microchip, it must have musically hardy DNA. Many recent hip-hop songs make terrific ringtones because they already sound like ringtones. The polyphonic and master-tone versions of “Goodies,” by Ciara, for example, are nearly identical. Ringtones, it turns out, are inherently pop: musical expression distilled to one urgent, representative hook. As ringtones become part of our environment, they could push pop music toward new levels of concision, repetition, and catchiness.

He goes on to lament the rise of the “master tone”, which is not a polyphonic recreation of the original pop song, but a literal sample — a snippet of the song itself. Since it’s merely a cut-and-pasted chunk of the original, it doesn’t have any of the through-the-looking-glass qualities that make polyphonic recreations so necessarily surreal. But since the master tone is now taking over, as Frere-Jones concludes, “polyphonic-ringtone nostalgia is approximately six months away.”

I kind of agree with him. Though many ringtones annoy the heck out of me — and, as I discovered while doing research for New York in January, ringtones can actually increase your body’s histaminic stress levels — they’re a curious artform, part metaphor and part metonym: Both a version of the thing and the thing itself.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

Molecular secrets of the “iron-plated snail”

Garry Kasparov, cyborg

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a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

)

January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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