The Folksonomic Zeitgeist

The hot new word in online culture is “folksonomy” — a pretty brutal word for a very cool concept. A “folksonomy”, in essence, is a taxonomy done by the masses. Normally, taxonomies are composed by experts, as when a librarian enters a book into a catalogue and picks the keywords that most germanely identify the book. Technologies like Flickr or Del.icio.us, in contrast, are situations in which anyone can enter something into the common pool —photos, in the case of Flickr, or hotlinks in the case of Del.icio.us — and pick their own “tag”, their own keyword, to describe it.

Initially, this concept horrified info-mavens, because they figured that people would be too sloppy: People would use a stupid or irrelevant tag to describe a photo, and it would be thus pretty much unfindable; or they’d use an overly-broad word to describe a specific picture. As it turns out, folksonomies work pretty well. People tend to pick a bunch of not-too-broad but not-too-narrow tags to use, and they stick to ‘em. Sure, it’s not as precise as expert librarian tagging. But as Clay Shirky has pointed out, folksonomies are — on a volunteer basis — doing a terrific job of something that would be otherwise impossible to do: To pay experts to go around the Net tagging up photos and collections of links to make them searchable. If you want a snapshot of folksonomies in action, Flickr offers a page you can visit that shows the tags people are currently using — with the words getting bigger the more popular the tag.

Now The Guardian has done the same thing with its blogs — and created a “Folksonomic Zeitgeist”. As they describe on their site:

The writer adds keywords to each post to more finely describe the subject matter. These are called ‘tags’. The folksonomic zeitgeist shows the tags that have been used over the past seven days, sized in relation to the amount they have been used. This way you can see the subjects that have been on our mind the most over the past week.

When I looked at the page, I expected to see a few words — “election”, “tories,” “labour” — to dominate the entire page, reflecting the typical pack-journalism feel of the media, where a few subjects are blown out of proportion on a rolling basis. But it appears things are more democratic at The Guardian: The words are pretty uniform in size, and the big ones aren’t enormously bigger than the others.

I wonder: Does the editorial control of The Guardian — the fact that people are paid to ponder relatively diverse topics — acts as a hedge against the normal pull of popularity online? Normally, popularity online follows a power law, with a small number of items/blogs/sites dominating most of the traffic. But power laws exist in a state of near-perfect competition, where everyone “votes” on what they think is interesting, and each vote influences the next voter, creating the winner-take-all effect. In a newspaper, it’s more like a Soviet economy — centrally planned. The editors force their writers to sprawl out evenly over the world’s many topics; they’re not allowed to monomaniacally obsess over Brad and Jennifer.

Maybe this is the real difference between the appeal of folksonomies and taxonomies: It’s the difference between the relative advantages of open and planned economies.

(Thanks to Morgan for this one!)


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

Molecular secrets of the “iron-plated snail”

Garry Kasparov, cyborg

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a bunch of stuff

January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

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January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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