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May 18, 2005
The glory of white-out








I recently bought a bottle of Liquid Paper, to cover over some mistakes I'd made in in tax forms I was filling out. I hadn't used any white-out in over a decade, and I wondered: Who the heck still uses this stuff? Then I realized that, of course, bureaucracies worldwide are still mostly uncomputerized, and generate vast amounts of forms every day -- which means gallons and gallons of Liquid Paper are still needed. And indeed, in our age of Enronian paper-shredding, sneering corporate mendacity, and Nixonian secrecy on the part of the federal government, what could be more quintessentially modern than a bottle of fluid that helps you hide things?

So I opened up the business section of the Sunday New York Times and discovered that they, too, had recently wondered about the fate of the white-out industry. Turns out it's growing by 2 per cent a year; not a huge amount, but not bad either. My favorite detail from the story:

An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said Mr. McCaffrey of Liquid Paper: "People who have grown up using a product tend to equate its smell with quality, and you don't want to change that -- whether it's crayons or correction fluid."
Posted by Clive Thompson at May 18, 2005 12:18 AM

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ยป Why Wite-Out Still Smells Crappy from Snarkmarket
Clive Thompson isolates this fantastically revealing kicker from an NYT article about correction fluid: An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said ... [Read More]

Tracked on May 18, 2005 2:19 AM

Comments

I bet Nigeria is a big chunk of that market. The number of typewriters I've seen in offices since I got here is downright scary.

Posted by: riversboy [TypeKey Profile Page] at May 19, 2005 8:50 AM

Yes, or Mexico City -- when I visited there, I wandered by an entire chunk of the downtown core devoted to selling typewriters. Actually, I think almost any developing country would have a ton of typewriters ...

Posted by: Clive [TypeKey Profile Page] at May 19, 2005 10:25 AM

I'm a uni student, and I've been using whiteout for as long as I remeber...We can't have computers print out our exams you know =)

Posted by: Carrots [TypeKey Profile Page] at May 19, 2005 10:54 AM

Of course, that's right.

It's too bad they don't let you type 'em. God, my handwriting is so awful now, I'd take hours and hours to handwrite what I could type in about 15 minutes.

But I suppose computers during examtime are problematic for all sorts of reasons -- i.e. not everyone might have a laptop, it makes it super-easy to cheat, etc. And it would, I suppose, confer an unfair advantage on people who, like me, type super-quickly.

Posted by: Clive [TypeKey Profile Page] at May 19, 2005 11:12 AM

I didn't think there was a gag to be had in the fact that Michael Nesmith's mother invented correction fluid, aside from the fact that, well, Michael Nesmith's mother invented correction fluid, but I was happy to be proven wrong. ("Monkees" is not a typo, indeed.)

Posted by: Jerry Kindall [TypeKey Profile Page] at May 23, 2005 7:27 PM

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