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Stormy Monday

Designer Johanna Balusikova recently got interested in what colors people associated with the days of the week. So she organized the Colour of the Day Project, in which she polled 75 “creative field workers” to find out what color they thought most characterized Tuesday, Friday, and the others. And, as typotheque reports …

The result is a series of t-shirts, one for each day of the week, the colour of each having been selected by majority vote. The shirts could either be worn according to the calendar days, or more intuitively, according to the actual mood of the wearer.

Chronological synesthesia: I love it! I want to get the whole set, which apparently I can, here, for $120. Also, Balusikova has set up a page where you can register your vote on what color each day should be. Maybe she’ll eventually release another t-shirt set, this time reflecting the overall wisdom of the mob. Would we decide on different colors than the ones above?

(Thanks to Andrew Hearst for this one!)


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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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Collision Detection: A Blog by Clive Thompson