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The smell-o-vision iPod

I love it: Some engineers at the Tokyo Institute of Technology in Japan are developing a device that you can point at a smell to record a sample of it — then “play” it back later on. As the New Scientist reports:

Somboon’s system will use 15 chemical-sensing microchips, or electronic noses, to pick up a broad range of aromas. These are then used to create a digital recipe from a set of 96 chemicals that can be chosen according to the purpose of each individual gadget. When you want to replay a smell, drops from the relevant vials are mixed, heated and vaporised. In tests so far, the system has successfully recorded and reproduced the smell of orange, lemon, apple, banana and melon. “We can even tell a green apple from a red apple,” Somboon says.

This thing might actually work. The lab’s web site is down, but Google’s cached copy of their experiment page shows that they do seem to be having some success with “recording and reproducing citrus flavors”.

Nonetheless, I can’t stop giggling. There is no technology more justly mocked than Smell-O-Vision. Yet in a weird may, maybe there’s actually a use for an olfactory iPod. Smell is powerfully related to memory, so one might wonder whether this device could actually be useful as a memory aid: When you’re trying to remember the details of a situation, you record its smell, and then play it back later as a cognitive priming device.

Then again, when smells are removed from their context they can be kind of creepy. I recently visited a lab where they develop artificial flavors — extracting the essence of the flavor and smell of, say, buttered popcorn, or bacon, or a hamburger. And let me tell you, when you hold up a tiny stick with a dab of hamburger scent on it and your nose is overwhelmed by the smell of an actual, real burger, it’s strangely unsettling: It feels less like the wonderful odor of a burger joint and more like you’re experiencing a psychotic break.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

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Garry Kasparov, cyborg

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January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

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January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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