collision detection: If you can read this, you're probably already drunk

August 27, 2007

If you can read this, you're probably already drunk

This is a lovely bit of design: An ad for Guiness that consists of warped text on a beer coaster, which only becomes legible when the drink is poured. (Sorry for the overly-massive image, but you can only see the effect when the picture is big enough.)

(Thanks to Andrew Hearst for this one!)

Posted by Clive Thompson at August 27, 2007 03:01 PM

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Comments

This is called anamorphic art. It has quite a long history.

Posted by: Fredex at August 28, 2007 10:03 PM

Awesome -- I didn't know that term! It indeed has a super cool history.

Posted by: Clive at August 28, 2007 11:45 PM

my favorite recent example of it are these lamps by this german artist:

http://www.aeneus.de/shado/eng/shado/pat2.htm

the designs in the frosted glass around the perimeter of the lamp don't look like anything until you turn the lamp on, and it projects an enormous symmetrical pattern on your wall or ceiling. very mathcad!

Posted by: Ian at September 6, 2007 6:29 PM

Cool -- thanks for the link!

Posted by: Clive at September 12, 2007 11:26 AM