Why giving up on a goal can be good for you

“Never give in!” Winston Churchill famous intoned. “Never give in! Never, never, never, never — in nothing great or small, large or petty.”

Good advice for winning a world war, clearly! But apparently it’s unhealthy to behave this way in everyday life. According to a new study out of the University of British Columbia, sometimes it’s psychologically healthier to just give up.

The scientists who did the study ran three experiments where they gathered physiological data about a bunch of teenagers with various attitudes towards achieving hard goals. As a press release notes …

… The psychologists followed teenagers for a full year. Over that time, individuals who did not persist obtaining hard to reach goals had much lower levels of a protein called CRP, an indicator of bodily inflammation. Inflammation has recently been linked to several serious diseases, including diabetes and heart disease, suggesting that healthy but overly tenacious teens may already be on the road toward chronic illness later in life.

Accordingly, Miller and Wrosch suggest it may be more prudent to cut one’s losses in the face of an insurmountable obstacle. “When people are faced with situations in which they cannot realize a key life goal, the most adaptive response for physical and mental health may be to disengage from this goal,” write the authors.

Apparently the healthiest teens of all were the ones who quickly figured out when a goal was going to be overly hard to achieve, quit — but then immediately honed in on a new, more achievable goal. (A PDF of the study is here.)

In a sense, this is another case of “science confirms the obvious”, but it’s nice to actually have some hard data in defense of the fine art of throwing in the towel. There are way too many managers in this country who deploy Successories posters unironically, and they desperately need someone to hand them a copy of this research.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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