Flattery begins at four

Very small children are brutally honest. Show them a picture you’ve painted, sing them a song you wrote: If they don’t like it, they have no problem telling you that you suck.

So when precisely does the ability to disguise one’s opinion emerge — to engage in what psychologists call “ingratiation behaviort”, and lie and say that you’re impressed when you’re not? I was surprised to learn that researchers haven’t looked too closely at the beginnings of flattery. Apparently the first studies have recently been done by KangLee at the Ontario Institute for Studies in Education. As the University of Toronto Magazine reports:

They asked a group of preschool children ages 3 to 6 to rate drawings by children and adults they knew, as well as strangers. The preschoolers judged the artwork both when the artist was present, and when he or she was absent. The three-year-olds were completely honest, and remained consistent in their ratings; it didn’t matter who drew it, or whether the person was in the room. Five- and six-year-olds gave more flattering ratings when the artist was in front of them. They flattered both strangers and those they knew (although familiar people got a higher dose of praise). Among the four-year-olds, half the group displayed flattery while the other half did not. This supports the idea that age four is a key transitional period in children’s social understanding of the world.

There are, Lee says, two reasons to flatter: Either to reward someone’s behavior, or to butter them up in case you need them to be nice to you later on. Lee’s not sure which strategy the four-year-olds are pursuing. But because they flattered strangers as well as people they knew suggests “they are thinking ahead, they are making these little social investments for future benefits.”


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

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January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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