North Dakota the most outgoing state, according to study of “the geography of personality”

I’m coming a bit late to this one — it’s been heavily blogged in the last day or two — but it’s so lovely I can’t pass it up. A team of scientists have produced a map of the “geography of personality” in the US: What sorts of people cluster in what states.

Specifically, it used a standard personality test that rates people based on the “big five” personality traits — extraversion, agreeableness, conscientiousness, neuroticism and openness. The results? Highly conscientious states were a really mixed bag, including New Mexico, North Carolina, Utah and Florida. Super neurotic states included not only the obvious culprits — New York and New Jersey — but also Mississippi, Louisiana and Arkansas (the latter three possibly, the scientists surmise, because of the extremes of poverty found there).

As a story in the Wall Street Journal reports:

While the findings broadly uphold regional stereotypes, there are more than a few surprises. The flinty pragmatists of New England? They’re not as dutiful as they may seem, ranking at the bottom of the “conscientious” scale. High scores for openness to new ideas strongly correlates to liberal social values and Democratic voting habits. But three of the top ten “open” states — Nevada, Colorado and Virginia — traditionally vote Republican in presidential politics. (All three are prime battlegrounds this election.)

And what of the unexpected finding that North Dakota is the most outgoing state in the union? Yes, North Dakota, the same state memorialized years ago in the movie “Fargo” as a frozen wasteland of taciturn souls. Turns out you can be a laconic extrovert, at least in the world of psychology. The trait is defined in part by strong social networks and tight community bonds, which are characteristic of small towns across the Great Plains. (Though not, apparently, small towns in New England, which ranks quite low on the extraversion scale.)

The Journal put together a very cool interactive map that shows the results for each major personality type. The academic study itself — “A Theory of the Emergence, Persistence, and Expression of Geographic Variation in Psychological Characteristics” — is online behind a paywall here.

Obviously, there are a zillion cavaets here, including the fact that a lot of psychologists think personality tests are a bunch of hooey (though the “big five” test has gained more respect in recent years). What’s more, even if you grant the force of the test results, no one — not even the authors — can figure out whether the state “personality” emerges because of environmental factors or simply because people who are already pretty neurotic tend to move to New York.


blog comments powered by Disqus

Search This Site


Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

More of Me

Twitter
Tumblr
Flickr


Recent Entries

New technique renders objects at sea “invisible” to waves of water

Poll: Young people who use landlines are more conservative than those who use mobile phones

At Amherst college, 1% of first-year students have landlines, 99% have Facebook accounts

North Dakota the most outgoing state, according to study of “the geography of personality”

Why the next wave of high-tech CEOs will be as old as your parents: My latest column in Wired magazine

» visit the Collision Detection archives

Clive Thompson's Tumblr
a bunch of stuff

September 26, 2008 » 01:57 PM

From an interview with ethnobotanist and anthropologist Wade Davis:

One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?

Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.

September 25, 2008 » 11:21 AM
“Video from a camp north of Toronto in December 2005 shows a car spinning around in a nearby, snow-covered parking lot. Prosecutors characterized that as special driver training but the defense, and many outsiders, said it was nothing more than “cutting doughnuts,” a favorite winter pastime of young Canadian motorists.” - A key piece of evidence submitted in the trial of a gang of alleged young Canadian terrorists.

September 24, 2008 » 11:21 PM
“Life imitates art imitating life: just thought a gnat crawling across my monitor was part of a Flash-based ad. I clicked it.” - A Tweet from Bill Braine.

September 24, 2008 » 02:37 PM
“Funniest FB friend request ever: “Twitter friend hoping to get to second base (Facebook!) ;-).”” - A recent Tweet by Pistachio

September 24, 2008 » 12:28 PM
Chinese powdered-milk crisis creates a new market: The return of the wet nurse

» visit my Tumblr

Recent Comments

Photos

» see all of my photos on Flickr

Collision Detection: A Blog by Clive Thompson