Please please please somebody bring this concept to market


The world of desktop-computer design has come a long way. Back in the 90s, we moaned about how all desktops were these horrible beige boxes — but pretty soon the iMac and the casemodding community shoved the needle forward on computer aesthetics, such that there are now a lot of reasonably pretty computers you can buy to bring some semblance of joy to your airless cubicle.

But still — man, the “Philco PC” is in a class by itself. The SchultzeWORKS design firm released this concept online last month, and it’s so insanely gorgeous that blogs and media and Twitterers went faintly mad for it. I’m coming to this one pretty late, but I can’t resist. I’m a total sucker for this sort of retro-futurist design, particularly when it actually seems highly functional.

To wit: That case is comparatively quite big, which is a good thing; too many high-concept desktop comptuers aim at wafer-thin teensiness, which require overly expensive custom components. In contrast, the Philco could probably be built with inexpensive off-the-shelf electronics. Also, that box would likely be easy to open up and install new components, so you could upgrade the machine as it ages — allowing for greater value and less environmental waste. The side venting suggests fairly cool running without super-loud fan noise, and the manual-typewriter-style keyboard could be wonderfully tactic and ergonomically clicky if engineered correctly.

Could somebody please, please bring this thing to market? Apparently I’m not alone, because SchultzeWORKS was forced to put this clarification on its press release:

Thank you to everyone who has called or written to inquire where they could buy the Philco PC. However, these images are 3D renderings of a design concept which does not yet exist in the real world. We are currently meeting with PC manufacturers and hope that will change in the near future. In the meantime, thanks for the interest, and it’s very cool that you thought the images were real.

Check out the press release for additional gorgeous, droolworthy pictures.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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a bunch of stuff

May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson