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Bluejacking

Stopping spam with poetry

Okay, this is cool: Here’s an innovative way to stop spam — and hit spammers with an intriguing use of copyright law.

Habeas, an anti-spam corporation, has created a set of special “x-headers” that you insert into your outgoing mail. Essentially, it’s a little watermark that indicates that your email is genuine and valid. ISPs can set up a simple filters that allow email through that includes these special x-headers.

But hold it — couldn’t the spammers themselves also put these x-headers into their junk mail, and thus get past the filters? Sure. Except here’s the thing: The headers are written in the form of haiku — a copyrightable art form. (That’s an example you see above.) If a spammer copies one of Habeas’ x-headers and uses it to send out millions of pieces of spam, they’ve just broken copyright law on a massive scale: They have illegally distributed copies of an artwork. Habeas can launch an enormous lawsuit against any spammer, and indeed, they’ve already successfully shut down a few.

As Habeas points on its web site:

Fighting spam with poetry and the law
The thing that makes The Habeas Warrant Mark so unique is that it is written as haiku, an ancient Japanese poetic form. Since our headers are actual works of art, Habeas can use the powerful legal tools available for copyright and trademark protection to prosecute violators.

I could not possibly love this more! Email servers spraying poetry across the Internet — and using it to bust the most annoying advertising ever.

I’ve written pretty extensively in recent months about the peculiar literary appeal of auto-generated text, and about ‘bots that write poems. But what really charms me is how the Internet is causing a strange, quiet revolution in the utility and prominence of poetry — an otherwise neglected art form. Poetry, with its short, tight compression of expression, is perfectly suited to applications that need to send tiny bursts of text; and poetry’s constant remixing and resampling of former literature makes it oddly ‘bot-like in nature. Indeed, of all literary forms, poetry is the one closest to computer programming itself: An art form where compression, efficiency and elegance are highly prized.

Which is why it’s probably no surprise that Habeas users have begun to write their own haiku and send them in to Habeas. You can read some examples here, including this one:

Dear old friends send mail.
As do incorporeal
robot pretenders.

-James Kobielus


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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September 26, 2008 » 01:57 PM

From an interview with ethnobotanist and anthropologist Wade Davis:

One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?

Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.

September 25, 2008 » 11:21 AM
“Video from a camp north of Toronto in December 2005 shows a car spinning around in a nearby, snow-covered parking lot. Prosecutors characterized that as special driver training but the defense, and many outsiders, said it was nothing more than “cutting doughnuts,” a favorite winter pastime of young Canadian motorists.” - A key piece of evidence submitted in the trial of a gang of alleged young Canadian terrorists.

September 24, 2008 » 11:21 PM
“Life imitates art imitating life: just thought a gnat crawling across my monitor was part of a Flash-based ad. I clicked it.” - A Tweet from Bill Braine.

September 24, 2008 » 02:37 PM
“Funniest FB friend request ever: “Twitter friend hoping to get to second base (Facebook!) ;-).”” - A recent Tweet by Pistachio

September 24, 2008 » 12:28 PM
Chinese powdered-milk crisis creates a new market: The return of the wet nurse

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Collision Detection: A Blog by Clive Thompson