What brand are you?


To promote its new video game 106AD, Acclaim Entertainment is launching a set of ads that will seep blood. According to Ananova:

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The ‘blood’ will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

Classy. Mind you, this isn’t the first time Acclaim has been playing with blood as a promotional item. Astute readers will recall that in September of 2002, I wrote about Acclaim’s Scent of Blood” marketing campaign for their video game Turok Evolution. For the campaign, Acclaim held a contest where they offered 500 British pounds and an Xbox to five people willing to legally change their names to “Turok” for a year. One of the winners works as a midwife.

(Thanks to Emily at for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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