Neologisms R Us

What brand are you?

So. You want to have a personal brand name. Who doesn’t? But there’s one problem: You haven’t got $7 million kicking around so that a bunch of liberal-arts legacy assholes from Brown can get paid six figures to sit around playing Grand Theft Auto while they “develop” your brand concept. Hey, this sort of quality brand management is available only to companies with deep pockets and shallow vision.

But now you, too, can develop your own personal brand — with one mouse click! Hie thee to the What Brand Are You? page at The Design Conspiracy, and fill in your name with a few basic atttributes. Presto: It’ll give you a new corporate name, and explain the connotations.

I entered “Clive Thompson” for my name, “anarchy” as my core value, and “client satisfaction” as my “core goal”.

My personal brand name? “Vere”. What this brand name connotes? The value is “maybe, maybe”.

(Thanks to Rob Walker’s “Murketing”, via Jeff MacIntye!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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