What brand are you?

Neologisms R Us

WordSpy is an online archive that tracks new English words. Today the new word is “neuromarketing” — and my recent New York Times Magazine article on neuromarketing is listed as a citation example.

The definition that Wordspy gives is:

(new.roh.MAR.kuh.ting) n. The neurological study of a person’s mental state and reactions while being exposed to marketing messages. Also: neuro-marketing.
—neuromarketer n.

WordSpy’s a pretty cool site, actually. Check out their list of the Top 100 Words, and you can see which neologisms have been most clicked-on by visitors in the past seven days. It’s a fascinating glimpse into the zeitgeist in action; my personal favorite new phrase is “time porn”, which is defined as “Television shows and other media that portray characters as having excessive amounts of spare time.”

(Thanks to Maura for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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