Inadvertent mashups

I listen to a lot of music on my computer, particularly since I I subscribed to Rhapsody, the superb music-streaming service. But lately I’ve been noticing more and more online ads that incorporate sound clips. It’s not just the banner ads; half the time when I start up AOL’s Instant Messenger, it plays a tiny movie trailer at the top of the buddy list. It’s insanely annoying.

But here’s the thing: Since I’m usually listening to music at the same time, these ads often blend into the song — producing what I call an “inadvertent mashup”. For example, I was just listening to Akon’s “Locked Up”, which includes the following lyrics …

Headin up town to ria / Back with a couple peeps / Caught a blocks on fire / Under covers dressed as fiends / Makin so much money / Ride up smooth and fast / Put away the stash / And as i sold the last bag fucked around and got locked up

… but just as that section ended, I was surfing a page on Wired News with a banner ad that piped out the following, in a chirpy young-phone-operator-chick voice:

Hi, my name is Tina. In the next 30 seconds, I’ll show you how to earn your college degree without ever stepping foot in a classroom!

It blended in perfectly over the phat beatz. That a picture of the ad above, by the way. Has anybody else out there experienced a particularly hilarious inadvertent mashup?


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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A long German word for “noticing when ads are being customized based on your surfing history”

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“El Ajedrecista” — an analog chess-playing computer from 1912

Hacking the Model T

“How did you find my site?” and Vannevar Bush’s memex

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson