Darwinian color selection

Colorcell.org is an extremely cool web site that attempts to determine the most popular color-combinations in the world. If you register at the site, you can take a 2x2 cube grid and select colors for each four quadrants. Then your cell goes online and people can vote on their favorite color combos, in a sort of crazed blending of Darwin and Martha Stewart.

Any color combo that is top-ranked for 10 days goes into the Hall of Age, but when I checked out the Hall, I couldn’t quite believe the incredibly weird color combo that is at the very top. My personal fave was a cell called “f+s”, the ninth-most popular Hall of Ager, pictured above. It looks like a logo for the corporation I have not yet founded. Indeed, any new startup firm in Silicon Valley could skip the $3-million “branding” fee and just grab one of the colorful cells as their logo.

Actually, if you go to the bottom of the Hall of Fame, you’ll see an entry called “Clearskies” which nicely matches the ice-on-ice color scheme of Collision Detection. Maybe I should implement it as a permanent logo? How can I resist the will of the mob?

(Thanks to Boing Boing for this one!)

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I'm Clive Thompson, the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better (Penguin Press). You can order the book now at Amazon, Barnes and Noble, Powells, Indiebound, or through your local bookstore! I'm also a contributing writer for the New York Times Magazine and a columnist for Wired magazine. Email is here or ping me via the antiquated form of AOL IM (pomeranian99).

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Collision Detection: A Blog by Clive Thompson