« PREVIOUS ENTRY
Are you okay?
NEXT ENTRY »
8-bit ideology

Dig this: A new study has found that sexy or violent pictures can render you temporarily “blinded”— and unable to register any new images for several tenths of a second. The scientists sat a bunch of people down and asked them to identify a particular target image, as a bunch of pictures rapidly flashed by. Most people had no problem spotting the target image — except when it had been preceded directly by a highly erotic or violent picture. Why? As David Zald, one of the researchers, told the New Scientist:
“We think there is essentially a bottleneck for information processing and if a certain type of stimulus captures attention, it can jam up the bottleneck so subsequent information can’t get through,” Zald explains. “It appears to happen involuntarily. The stimulus captures attention and once allocated to that particular stimulus, no other stimuli can get through.”
This has some intriguing policy implications for highway control. If these guys are right, huge roadside billboards of sexy hotties might actually cause accidents: When you’re zooming along at 60 miles an hour, being blinded for even a fraction of second could get somebody killed. And man, would it ever suck to get killed because of a Hooters billboard.
Interestingly, the scientists also found that some people are more susceptible to this effect than others. People who had low “harm avoidance” instincts — i.e. Xtreme sports freaks — didn’t get shorted out as much as more-nervous types. Maybe it’s because their brains are accustomed to ignoring freaky stimuli? Anyway, what I’d be interested to see is what the longitudinal effects of the consumption of porn and violent entertainment have on this “blindness”. If you’ve spent years downloading nekkid pictures from the Internet or watching splatter flicks, is your brain more — or less — likely to be shorted out by suggestive images?
I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.
Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!
Teleportation, the last battle, and the Creator talks: How the world ends inside an online game
My latest Wired magazine column: Troll taming at Whitehouse.gov
Apparently NASA is filled with Joss Whedon fans
Incredibly weird, inch-wide single-celled creatures discovered rolling across the sea floor
In praise of the 3-hour game: My latest Wired News video-game column
» visit the Collision Detection archives
March 25, 2009 » 05:10 PM
I had to ask! I was investigating getting DirecTV for my new office when I saw this pop-up window …
March 22, 2009 » 08:54 PM
““From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear.”” - Basics - In One Ear and Out the Other - NYTimes.com
March 20, 2009 » 04:48 PM
“No wonder young people find mainstream journalism uninviting; it would almost be more frightening if they embraced what passes for news today.” - The Death and Life of Great American Newspapers (Page 2)
March 19, 2009 » 01:12 PM
Printing The NYT Costs Twice As Much As Sending Every Subscriber A Free Kindle
March 18, 2009 » 08:44 PM
“Growth for the sake of growth is the ideology of the cancer cell.” — Edward Abbey” - Via Thor Muller’s twitter stream.
» see all of my photos on Flickr
ECHO
Erik Weissengruber
Vespaboy
Terri Senft
Tom Igoe
El Rey Del Art
Morgan Noel
Maura Johnston
Cori Eckert
Heather Gold
Andrew Hearst
Chris Allbritton
Bret Dawson
Michele Tepper
Sharyn November
Gail Jaitin
Barnaby Marshall
Frankly, I'd Rather Not
The Shifted Librarian
Ryan Bigge
Nick Denton
Howard Sherman's Nuggets
Serial Deviant
Ellen McDermott
Jeff Liu
Marc Kelsey
Chris Shieh
Iron Monkey
Diversions
Rob Toole
Donut Rock City
Ross Judson
Idle Words
J-Walk Blog
The Antic Muse
Tribblescape
Little Things
Jeff Heer
Abstract Dynamics
Snark Market
Plastic Bag
Sensory Impact
Incoming Signals
MemeFirst
MemoryCard
Majikthise
Ludonauts
Boing Boing
Slashdot
Atrios
Smart Mobs
Plastic
Ludology.org
The Feature
Gizmodo
game girl
Mindjack
Techdirt Wireless News
Corante Gaming blog
Corante Social Software blog
ECHO
SciTech Daily
Arts and Letters Daily
Textually.org
BlogPulse
Robots.net
Alan Reiter's Wireless Data Weblog
Brad DeLong
Viral Marketing Blog
Gameblogs
Slashdot Games