Phonecamming killed the viiiiiiiii-deo star

Here’s the next phase-transition in modern media: MTV videos shot using mobile phones. Apparently a video director named Grant Marshall was carping about the incredibly stingy budgets of today’s videos, which force him to shoot on cheaper and cheaper quality film. “Next,” he complained, “they’ll expect me to shoot on my phone.” Then he thought: Hey — cool idea.

Thus was born the video for “Some Postman”, the latest single from the power-pop band The Presidents of the United States. Marshall took 12 Sony Ericsson K750i phones and mounted them on tripods while the band played through its song 30 times in a row. But that was only the beginning of the tribulations of dealing with such a gnarly, lo-fi recording technology, as The Seattle Times reports:

The resolution on cellphones is equivalent to 1/3000 of the quality of normal video, Marshall said. [snip]

And although the manufacturer promised that they’d record 15 frames per second, they only did 10.

To overcome this limitation, the band performed at half time. Editors later sped the footage back up.

After Marshall was done, he used bluetooth to extract the video to his Mac editing suite. Though it was obviously a big hassle to produce, the resulting aesthetic is pretty cool: Marshall took advantage of the tight focus of the shots to layer images inside of one another. If you want to see the video, the original is here, and my friend Andrew has archived a less-jerky copy here. But it got me wondering: This can’t be the first time someone has done this. Has anyone else ever seen a phonecam-shot video before?

(Thanks to Andrew Hearst for this one!)


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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Recent Entries

A long German word for “noticing when ads are being customized based on your surfing history”

Gay squid sex

“El Ajedrecista” — an analog chess-playing computer from 1912

Hacking the Model T

“How did you find my site?” and Vannevar Bush’s memex

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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